361°, a global leader in high-performance sportswear, is pleased to announce the grand opening of its first retail store in Malaysia. This marks a significant milestone in the brand’s strategic expansion across Southeast Asia, underscoring its commitment to providing innovative sportswear solutions to athletes and fitness enthusiasts in the region.

Located at Aeon Bukit Tinggi Shopping Centre, the new 361° store will offer a full range of the brand’s renowned products, including advanced running shoes, athletic apparel, and performance accessories. The store is designed to deliver an engaging and immersive shopping experience, showcasing the brand’s latest innovations in sportswear technology and performance-driven design.

Dutch Ouyang, General Manager of 361° OSD (Oversea Department), stated, “We are excited to introduce 361° to the Malaysian market with the opening of our first store. Malaysia’s vibrant sports culture and growing interest in fitness make it an ideal location for us to bring our premium products. We are confident that local consumers will appreciate the combination of cutting-edge design, superior technology, and exceptional performance that 361° products offer.”

“Recognizes the growing adaptation of Chinese products by Malaysian consumers hence why we aim to introduce innovative and affordable products to the Malaysian market with this first store,” said Deputy General Manager of 361° Sports Malaysia, Jason Khoo during an interview with the media after the opening ceremony. “We chose AEON Bukit Tinggi as the first location of our flagship store for its family-oriented and prime location appeal. We also plan to open more standalone outlets throughout the year as well as collaborate with department stores like Parkson and Sogo,” he continued. “Overall, we aim to have 3-5 outlets in the Klang Valley this year.”

With presence in over 60 countries across the globe as well as 10,000 outlets in China alone, the new 361° store features a wide selection of footwear, apparel and accessories tailored to various sports, including Running, Basketball, Outdoor, SportLife, and Training. Whether for professional athletes or fitness enthusiasts, 361° continues to innovate with products that enhance performance, support an active lifestyle, and provide exceptional comfort. The brand is also an official partner of the Olympic Council of Asia.

To celebrate the launch, 361° is offering exclusive promotions and limited-time discounts, giving customers the opportunity to experience the brand’s high-performance products at special prices. In addition, the store will host a series of events designed to engage shoppers and showcase the latest collections.