Leading dairy producer Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) today re-launched its market leading ready-to-drink milk under the new name of Dutch Lady PureFarm with a refreshed packaging design. The name Dutch Lady PureFarm is inspired by the 140 years of Dutch dairy heritage and expertise of its parent company Royal FrieslandCampina to bring delicious, nutritious and quality milk products to consumers around the world and here in Malaysia.
Royal FrieslandCampina is one of the world’s largest dairy cooperatives, owned by more than 19,000 member dairy farmers. Through generations of dedicated farming, member farmers have accumulated experience and refined skills and knowledge of producing quality dairy products that retain the delicious taste and nutritional values of milk to benefit families all around the world.
Dutch Lady Malaysia brings this commitment alive through Dutch Lady PureFarm so that Malaysian families too can enjoy the same quality standards of milk that Dutch farmers share with their families.
According to Dutch Lady Malaysia’s Corporate Nutritionist Loo Mei Fong, a recommended serving of two glasses of Dutch Lady PureFarm milk a day helps to fulfill an adult’s daily nutrient requirement, thus providing balanced nutrition for the family.
Dutch Lady PureFarm millk comes in a variety of delicious flavours, from Fresh milk, Full Cream milk and Low Fat High Calcium milk to Chocolate, Strawberry and Coffee flavoured milk. It is available in three formulas; UHT (ultra-high temperature), pasteurized and sterilized milk and in various sizes.
To celebrate the national launch of Dutch Lady PureFarm, a series of fun and exciting ground activities have been planned for the entire family. These activities will be held at LF floor Oval, 1 Utama Shopping Centre in Selangor (18 to 22 March); Queensbay Mall in Penang (26 to 29 March) and Mydin in Seremban 2 (1 to 3 May). There will also be roadshows happening nationwide.
For more details about Dutch Lady PureFarm products and roadshows, go to www.facebook.com/spread.the.goodness/of.milk or www.dutchlady.com.my
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