HABIB launched their annual Diamond Fest campaign in honour of diamonds being the birthstone for the month of April. The much anticipated calendar activity for HABIB was exceptionally magical as it was launched in a fairytale-like setting in line with HABIB’s Diamond Fest 2015 fairytale theme that carries the classic tagline “Happily Ever After”. This fairytale concept acknowledges diamonds as a timeless object of desire and that is portrayed by many as one that lasts forever. The tagline “Happily Ever After” also coincides with HABIB’s brand promise of investing in happiness and its own tagline “The Gift of Happiness”.
With stunning cuts, dazzling clarity and brilliant color, it is little wonder why all around the world, the diamond is every woman’s fantasy come to life. The folks of the fairytale world seem to be no exception as the illustrated visual of this year’s Diamond Fest campaign tells a story of a princess in search of love and the quest of Prince Charming to win her heart. With the two lovers finally united in a diamond studded palace, it is the perfect ending for every fairytale.
HABIB has built a reputation here in Malaysia with 57 years of experience in the jewellery industry by offering world-class designs and craftsmanship at value for money prices. As the only jeweller in Malaysia to honour the Queen of Gems for the entire month of April, the nation’s premier home-grown jeweller is set to awe and inspire with displays of new distinctive collections, exquisite pieces as well as by sharing knowledge on diamonds with customers to enable them to make the right choices when purchasing diamond jewellery.
Collections featured during the fashion show included the Bloom ‘Diamond’ Collection, which is the latest design from HABIB’s stackable ring collection and the HABIB ‘Fairy Tale’ diamond bangle and ring set, a new collection inspired by the illustration of magical waves in fairy tales – ‘Hearts On Fire’.
HABIB’s Diamond Fest from April 1 till 30 2015 offers a wide range of diamond jewellery with discounts of up to 70% off on diamond jewellery, certificated diamond at the lowest price in town and with a minimum purchase of RM500 of any jewellery, customers can get a piece of pearl bracelet at RM38.
