I could be wrong but I seem to recall that Physicians Formula was available here in my distant past. Anyway, where Collection Cosmetics once was at Watsons KLCC, now in its place is Physicians Formula, a brand founded in 1937. The products are hypoallergenic and eye-catching.

Centrepiece on the Physicians Formula display is the Sexy Booster Va Va Voom Volume Mascara in all its glorious red packaging. The other mascaras come in equally bright and vivid colours and I believe the designs must have been inspired by leaves.

The Shimmer Strips Custom Bronzer, Blush & Eye Shadow can be used all over face as a Bronzer, sweep over cheeks as a Blush or use each individual shade as an Eye Shadow.

Check out their range of Mineral Wear® Talc-Free Mineral Airbrushing Pressed Powder SPF 30.

The ultra-fine mineral powder delivers impeccable coverage for a flawless airbrushed finish.

pH Matchmaker pH Powered Lip Gloss has Fluorescein Based Dye which senses the pH level of your skin & adjusts within 60 seconds to create your perfect lip color.

Shimmer Strips Custom Eye Enhancing Kohl Kajal Eyeliner Trio delivers rich color and instant drama and this is one Physicians Formula I really would like to try to see if they will or will not smudge on me.

Youthful Wear™ Cosmeceutical Youth-Boosting Spotless Foundation SPF 15 is a new innovation weightless foundation serum for instant spotless coverage. I like the fact that each bottle comes with a Pro Blending Brush. I want this product.

There are a few products on my Physicians Formula wish list.