AmorePacific Malaysia held a launch preview of its latest brand, Mamonde (french word for ‘My World’) today. Mamonde products which is fully imported from South Korea is set to reach Malaysian shores in August 2016 with the opening of its first beauty counter in Aeon Bandar Utama.
Mamonde is the leading global masstige skincare and makeup brand that offers a wide array of skincare, bodycare and makeup products to suit every woman’s daily needs. Price range of its products is expected to be between RM6 -RM169.
At the launch preview, members of the media and bloggers were given an immersive brand experience as they enter the ‘World of Mamonde’. The event commenced with a brand briefing which include information on the 5 key flowers used in Mamonde formulation, flower science technology and floral properties; followed by a walk in the ‘Mamonde Garden’ which then led to Mamonde’s product experience area and finally a flower beauty class that captivates participants with all things floral.
“Mamonde’s skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formulation for all its products,” said Margaret Chin, General Manager of AmorePacific Malaysia. “With the launch of Mamonde, AmorePacific Malaysia will have four brands under its company portfolio which includes Laneige, Sulwhasoo and Innisfree,” added Chin.
Among Mamonde’s star products include The First Energy Essence/Serum, Cover Powder Cushion, Age Control Power Eye Cream, Moisture Ceramide Cream, Lotus Micro Cleansing Foam and Floral Hydro Cream.
Apart from its country of origin South Korea, Mamonde has also been launched in the U.S, China, Thailand and Malaysia next.
