Founder of Veld’s Skincare, Ms. Joyce Musy was in town today for the media launch of Veld’s Skincare which will be available exclusively in Sephora outlets nationwide. Joyce began her career as a model in the 80s for French haute couture names such as Dior, YSL, Hermès and Alaïa. Her years on the catwalk made her very aware of fashion and beauty. I She witnessed the harmful effects on the skin of repeated make-up sessions and stress during shootings and travelling.
Joyce became aware of the vulnerability of the skin and lack of real solutions, of skincare that would restore substance, glow and the density of youth to the skin. She was inspired by cosmetic surgery and worked with world renowned cosmetic surgeons and researchers which helped her understand the mechanisms of the skin. However, she was of the opinion that although cosmetic surgery offered increasingly advanced possibilities, it sometimes forgot about the quality and beauty of the skin.
Her quest took her to South Africa, to the beautiful mountainous region around Cape Town. The South-African veld not only gave its name to Joyce’s brand but also offered up its most precious, richest and wildest resource: its botanical active ingredients. She discovered in this beautiful land prodigious plants that were unknown in the world of cosmetics up until then but which had long been incorporated by the Bushmen (the local population) had into their skincare and beauty rituals. She brought back some incredible natural treasures including Aloe Ferox, rooibos and Kalahari salts and gave them to the best French talents in the field of cosmetic formulation. They came up with exceptional beauty products that can reproduce the anti-age efficacy of cosmetic procedures while offering women the immediate results of backstage make-up artists at a fashion show.
Veld’s Skincare bestsellers include the Age Killer range and Eye Magic, all of which combat signs of aging. The products are 100% made in France.
