The stroke of midnight marked the start of the Singles’ Day sales, also known as 11.11, as it falls on November 11 each year. It is regarded as the single busiest 24 hours for online shopping in the region and in the country. This year, 11street, one of the leading online marketplaces in Malaysia, offered shoppers specially curated Shopping Madness 11 deals and discounts which saw its total gross merchandise value (GMV) surging by six (6) times compared to the daily average in 2018 and double the increase it saw in 2017.
The total number of orders during Shopping Madness 11 this year tripled the daily average number of orders compared to 2017, which recorded at 2.6 times the daily average. Apart from an increase in the total number of orders, 11street shoppers also had a higher average order value as they spent close to RM300 on each order. 11street attributes this growth to two major drivers: a wider product variety from its growing base of sellers and brands as well as highly competitive prices offered to customers.
