Amid the excitement of unboxing a new purchase, some of us may have at one point considered, how the packaging box could be repurposed. Afterall, there are only so many you can keep for future ‘storage’ or leave outside under the rain for the next waste pickup.

Today, Samsung is redefining the use of packaging boxes for its Samsung Lifestyle TVs by introducing packaging that is unlike any ordinary ones. Specially designed to be upcycled into various household items, these innovative boxes call for people to do their bit for the environment while creating beautifully designed items.

Made from eco-friendly corrugated cardboard, the packaging that comes with a purchase of The Serif, The Frame, and The Sero, has a dot matrix design on each side, allowing customers to cut the boxes more easily and assemble them for various other uses, such as small end tables or houses for pets.

Samsung’s New Inspiration for a Sustainable Future

Going beyond eco-conscious practices solely in products development, Samsung has been making various efforts over the years to reduce the use of resources across all supply lines to promote more sustainable consumption. Its revolutionary introduction to eco-packaging is one of the latest efforts by the company to encourage upcycling and creativity in users. Ultimately the company aims to create a sustainable future that provides a better life for all by introducing creative eco-conscious products and solutions across all business areas.

Samsung has used the advantages of front-end design to make the Samsung Lifestyle TV packaging flexible and diverse so that the packaging becomes a new “tool” after completing its initial mission. In addition, the creative reusing and recycling of the outer packaging cartons can directly improve their recycling rate, thus reducing the carbon footprint.

Look Out for What ‘Furniture’ Your New Box Brings

Samsung uses a dot matrix design on each side of the corrugated carton, allowing consumers to cut and reorganize pieces according to their desired design. For example, they can be made into a small coffee table, cat tunnel, TV console, or storage shelf. To help consumers with the unique transformation, a QR code manual is included on the packaging to guide customers on how to make household items out of the cardboard boxes.

Award Winning Designs for a Greener Earth

Samsung has won the CES Innovation Award in 2020 for its high environmental protection design concept. Soon, Malaysian consumers can expect similar approaches to be applied to other Samsung packaging boxes and look forward to employing their creativity to breathe new life into these otherwise discarded objects.

As the company continues to develop innovative, high-performing products that has minimal environmental impact, Samsung will continue to put its best foot forward to protect the environment, and support carbon reduction, resource circulation and ecosystem restoration. For more information on Samsung Lifestyle TV, please visit https://www.samsung.com