adidas proudly presents phase two of the #mygirls campaign in Southeast Asia. Themed around girls’ passion for running, #mygirls continues the brand direction refreshed to focus on one key insight – girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.
First launched in September this year, #mygirls is a campaign created by women for women serving to provide girls with the inspiration, support and motivation to go all in for their sporting passions.
adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Ana Karylle Padilla Tatlonghari (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.
adidas will be debuting the FW13 CrazyCool Women’s footwear collection through the #mygirls campaign. Being insanely flexible and incredibly breathable, CrazyCool comes with all-around 360-degree ventilation, a super-articulated and flexible tooling and high flex midsole to create a dynamic look and fit for the next generation of runners who value maximum flexibility, breathability and comfort. It also features the COOLEVER mesh, a lining with a clover-shaped yam, to manage heat and sweat reducing discomfort to increase performance. CRAZYCOOL is available in all adidas Sports Performance stores in KLCC, Pavilion, The Gardens, Empire Subang and Paradigm Mall at RM399.
beautiful design!