For the first time in Malaysia, Avenue K brings to life the pandemonium of eggs in conjunction with the 2017 World Egg Day. Featuring a total of 388 egg sculptures nestling the Ground Floor Atrium of Avenue K as well as other prominent and unique locations around Avenue K, the campaign, dubbed “388 Eggmonium”, is aimed at highlighting the benefits and values of eggs which offers an affordable source of high quality proteins to feed the world.
Shoppers at Avenue K will be in for a series of interesting experiences, the egg installation is part of a 3-week long showcase starting from 7 September to 1 October 2017. Together with other fun activities such as Premia Eggs showcase and daily egg tasting, exceptional baking, cooking and food art workshops, this campaign celebrates the beauty, nutritional values and many different aspects of eggs. There will be cooking demonstrations by chefs from Premia, Sugarcraft Baking and Culinary Academy.
Measuring 1 foot to 3 feet, each of the 388 extraordinary sculptures were individually designed and painted by students from the Art & Design schools including Saito Academy, Malaysian Institute of Art (MIA), Linton University College, Raffles College and Dasein Academy of Art, the mall management team, tenants, artist and invited media friends.
Avenue K offers shoppers the opportunity to adopt the 1ft and 3ft egg sculptures from the “388 Eggmonium” display and bring it home for a good cause at a starting price of RM30 each. A series of 1ft limited edition egg sculptures, designed by popular graffiti artist Kenji Chai which are on display will also be available for adoptions through an auction. Online bidding on the artist’s online platform at Facebook KenjiChai and also Instagram @Mr_Kenjichai.
All proceeds from the auction will be channelled to Charity Right Malaysia to aid their ‘Feed to Educate’ programme which aims to reach those in the most neglected parts of the world who suffer from hunger, to provide them with nourishing meals and to give them a chance to live normally. Charity Right believes that the best way to help needy people is to use food to encourage them to attend schools/centres of learning. This way, individuals can learn to better themselves and hopefully improve the situation they are in. One of Avenue K’s retailers, Village Grocer will also be sponsoring RM5,000 worth of shopping vouchers as part of their support to Charity Right Malaysia.
Exclusively for shoppers on the weekends, limited 1ft egg sculpture redemptions are available at the Information Counter, Ground Floor with a minimum spending of RM388 (RM300 for AK Neighbours Card members) in a maximum of 2 combined receipts at any AK Stores on the same day to redeem a 1ft egg sculpture.
Adding to the air of excitement (or should I say eggs-citement), Avenue K will be hositng a series of free workshops and cooking demonstrations at the Ground Floor Atrium for families and kids aged between 4 to 12 years old. Workshops include egg sculpture crafting, egg painting, baking and food decorating as well as recipe sharing and demonstration by culinary art students.
In partnership with Premia, the premium Astaxanthin Eggs brand will be showcasing premium eggs at the Main Entrance with cooking workshops on weekends and daily free premium Astaxanthin Eggs tasting. Throughout the campaign, the premium Astaxanthin Eggs are available for purchase.
For more details on the events and happenings, as well as other promotions, please visit http://www.avenuek.com.my or their Facebook @AvenueKMY or Instagram @AvenueKMY
