With so many Korean beauty stores at Sunway Pyramid now, I am beginning to think that every Korean beauty brand will open there first. The latest Korean beauty store to open at Sunway Pyramid is the rather interesting and intriguing belif which looks like the Korean version of Kiehl’s.
belif Sunway Pyramid doesn’t look like the typical Korean beauty store
belif is a skincare brand under LG Household and Healthcare and combines the concept of herbal recipes and philosophies of respected botanist and herbalist, Duncan Napier with modern science. Duncan Napier was a Victorian botanist and herbalist based in Scotland. He was a founder member of National Institute of Medical Herbalists. This is still the oldest and major professional organisation for herbal practitioners in the UK.
belif is located at G1.82a, Sunway Pyramid (New Wing), Blue Atrium
This brand sounds interesting!