Hot on the heels of Biotherm’s BB Cream and Clinique’s Age Defense BB Cream comes ESTÉE LAUDER’s NEW CyberWhite Brilliant Cells Full Spectrum Brightening BB Crème SPF35/PA+++, a multi-action BB Crème for 7 Skin Perfecting Benefits. As part of the CyberWhite range, one can expect several skincare benefits from this BB Cream. Isetan is offering a 1 day value buy in respect of the Estee Lauder BB Creme on 13th May, 2011.

The press release from Estee Lauder is as follows:-

Infused with our most advanced skin-illuminating Full Spectrum Brightening technologies and Anti-Spot technologies that work in synergy to help skin regain and maintain an unprecedented level of clarity, translucency and radiance. The 7 Skin Perfecting Benefits:

1 POWERFUL PROTECTION

Brilliant Cells Full Spectrum Brigthening BB Crème, with its high level broad spectrum sunscreen and enhance UVA protection, forms an invisible defense to help protect against the damaging rays of the sun, pollution and other external aggression. Helps skin maintain its porcelain look longer.

2 INHIBITS SURFACE OIL AND SHINE

Proven to keep skin looking fresh all day by helping inhibit surface oil and shine. Leaves skin feeling comfortable all day long.

3 IMMEDIATE BRIGTHENING EFFECTS

Special polarized light-reflecting pearls brighten and enhance skin instantly.

4 MINIMIZE THE APPEARANCE OF IMPERFECTIONS

Formulated with just the right amount of coverage so that imperfection seems to vanish.

5 EVENS SKIN TONE

Special color correcting pigment gives skin a flawless look by evening skintone.

6 CREATES A FLAWLESS BASE

Provides the perfect canvas for foundation to glide on and stay on – hour after hour.

7 LEAVES SKIN WITH A FRESH, NATURAL LOOK

Lightweight and luxurious, this all-in-one crème gives skin a natural-looking glow of perfection.

New Advanced Full Spectrum Brightening Technologies

Osmolytes help to counteract dehydration. By rebalancing and maintaining optimal moisture levels, skin is left comfortable, with a natural-looking, radiant transparency.
Advanced smoothing ingredients, such as a unique glucosamine-licorice blend, gently enhances skin’s natural cellular turnover and removes dull, rough surface skin cells to reveal smoother,brighter skin.
Skin’s natural microcirculation is enhanced as each application is massaged into skin, helping to revitalize skin’s healthy, rosy glow.

Anti-Spot Technologies

Enhanced UVA SPF 35 /PA +++ protection forms an invisible shield to help protect your skin against the damaging rays of the sun, pollution and other external aggressions to help skin maintain its porcelain look longer.
Light-reflective pearls and color-correcting pigments minimize the appearance of imperfections and spots, and evens skin tone. Skin is instantly brightened with a soft, radiant glow of perfection.

Directions for Use

Apply to face and throat to protect skin and provide a perfect oil-control base for makeup. Apply in the morning after CyberWhite Brilliant Cells Full Spectrum Brightening Moisturizer.

Price : RM175