Gatsby introduced its new Ultimate Lock variant in the Dressing Pomade range which now carries a total of four variants that also includes Upper Hold, Classical Tight and Yuppie Mat – all of which offers men the sleek comb-back style Gatsby look.

The Dressing Pomade, one of Gatsby’s hair styli8ng range was developed to create the latest hairstyles perfectly matched with men’s smart and elegant attire. With the new Ultimate Lock variant, consumers can expect a firm and steady look with strong holding power; it also provides a tight finish. The Upper Hold variant on the other hand is ideal to create a pompadour style with voluminous effect, Classical Tight for a classical side parted look while the Yuppie Mat is for side swept with matte finishing.

In conjunction with the Ultimate Lock variant, Gatsby hosted an event at Sunway Pyramid in collaboration with Watsons to offer its consumers a Great Gatsby experience while educating them on the various styling trends. The Gatsby customer experience is an exclusive men only event which garners interest especially with men i8n their 20s to 40s.

The Dressing Pomade range is available at all Watsons stores nationwide for RM29.90 (80g) each.