Global Experts Gather In Kuala Lumpur For ADAMS 2024 As Ko Academy Drives Aesthetic Medical Forward

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A group photo at the grand opening ceremony of ADAMS 2024

In its ongoing commitment to advancing the field of aesthetic medicine, Ko Academy, a training facility under Dr. Ko Skin Specialist, launched the third edition of its highly anticipated Asia Dermatology & Aesthetic Medicine Summit (ADAMS) 2024. The conference, taking place from 27-28 July 2024 at Shangri-La Kuala Lumpur, is an initiative to boost dermatology and aesthetic medicine in Malaysia and offer medical practitioners a platform to share global knowledge and insights.

ADAMS 2024, themed ‘A Symphony of Beauty: The Union of Science & Art,’ saw the support of
over 600 conference delegates, including doctors and practitioners. The event featured 50 exhibition booths and speakers from Malaysia, Singapore, Ukraine, Taiwan, Italy, Spain, and other key countries in the dermatology and aesthetic fields.

Following this theme, Ko Academy highlighted the importance of regulations and policies in the summit with a forum titled ‘Building Trust Through Regulations: Promoting Safe Practices.’ The lineup of speakers included the Malaysia Healthcare Travel Council (MHTC)’s Vice President of Healthcare, Vicknesh Krishnan; the Medical Device Authority (MDA)’s Head of Strategic Planning Branch, Policy and Strategic Planning Division, Nashirah Naimi; and the Medical Legislative Branch’s Senior Assistant Director, Najmi Ismail.

Dr. Ko Chung Beng delivering his speech at the grand opening ceremony of ADAMS 2024
Dr. Vivien See delivering a speech at the grand opening ceremony of ADAMS 2024
Panel discussion between Ko Academy, MHTC, MDA, and MOH

Dato’ Dr. Ko Chung Beng, Founder and CEO of Dr. Ko Skin Specialist and the Organizing Chairman of ADAMS 2024 mentioned in his speech, “Embracing our theme (this year), we recognize that our commitment goes beyond merely advancing aesthetic practices. It involves harmonizing artistic vision with scientific precision to uphold the highest standards of safety and quality. Just as a symphony blends different elements to create beauty, our field thrives on this integration, building trust with our patients and elevating the quality of care we provide.”

Dr. Vivien See Kai Ying, President of the ADAMS 2024 committee said, “Reflecting on the first two years of ADAMS, we are delighted to see our delegate numbers double and more partners joining us. Our goal as organizers is to attract a larger, more diverse community, fostering collaboration and innovation. This vision drives us to continually enhance ADAMS, making it a key event that inspires and unites our industry.”

The global aesthetic medicine market was valued at approximately USD 19.2 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 12% from 2024 to 2032. Within this market, the non-surgical segment is expected to reach USD 41.8 billion by 2032, reflecting a significant shift towards less invasive procedures.

In Malaysia, the aesthetic medicine sector has shown remarkable growth. The revenue of aesthetic medical providers increased at a CAGR of 30.8% from 2019 to 2021. In 2022, the domestic market was estimated at RM468.8 million, and it is anticipated to grow at a CAGR of 18.8%, rising from RM366.3 million in 2021 to RM1.03 billion by 2027. This trend mirrors the general increase in beauty-related expenditures in the country, showcasing the vibrant and expanding nature of the industry.

The theme “A Symphony of Beauty: The Union of Science & Art” encapsulates the broader impact of the summit on the aesthetic medicine industry, emphasizing the necessity of integrating artistic vision with scientific rigor. This harmonious blend is essential not only for advancing the field but also for establishing Malaysia as a leader in aesthetic medicine. The summit aims to foster a collaborative environment where innovative ideas can flourish, ultimately enhancing the quality of care and patient trust. By uniting diverse expertise from around the continent, ADAMS 2024 is set to elevate Malaysia’s standing in the global aesthetic medicine landscape and stimulate growth across the region, setting new benchmarks for safety, quality, and innovation.

With such a positive outlook, the Malaysian aesthetic medicine market is poised for continued growth, driven by innovation, regulatory support, and increasing consumer demand. This promising future underscores the potential for Malaysia to become a regional leader in aesthetic medicine, offering world-class treatments and attracting global attention.

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