Guardian Malaysia announced it will reduce the price of selected items every Friday to Sunday, for the rest of the year, in a bold initiative to help consumers mitigate rising costs of living.

Called the “Knockdown Prices Campaign”, it would feature four to five full range of products, with reductions stretching from 10 to 70 per cent. CEO of Guardian Health and Beauty Sdn Bhd (Guardian Malaysia), Mr. Soren Lauridsen, said: “This Knockdown Price Campaign is very important to us as it would enable the Company to contribute, directly, and in a significant way, to help Malaysians lighten the rising costs of living.” “Customers throughout the country, no matter where they are, and including those who prefer to make purchases online, can enjoy these great low prices, every Friday to Sunday,” he added.

Speaking at the launch of the campaign at Guardian Sunway, Soren said: “Guardian has been a leading brand in Malaysia for over 50 years, and we have a reputation of offering a wide range of exclusive and high quality products at very affordable prices. In fact, prices at Guardian are also one of the lowest in the market. But this fact has not been highlighted sufficiently in the past because of the different focus in earlier marketing campaigns.” “Given the noises we have been hearing about the rising costs of living and expensive consumables, we decided to make the bold decision of committing ourselves to knock-down prices, every Friday to Sunday, for the rest of the year.”

An estimated 260 items, ranging from personal care, health and beauty products, such as shampoo, body wash, facial cleansers, face masks and many more will be offered at lower prices during the year.

“We believe this campaign is timely and appropriate, given the current business environment. And we are confident consumers will be thrilled,” he added.

The knockdown prices are in addition to its on-going weekend super savers and exclusive promotions such as Hello Kitty Limited Edition Collections that will run until 18 April.

Soren highlighted that Guardian also just rolled out another fantastic initiative called BEAUTY DAYS promotion, where beauty products are offered at discounts of up to 40%. “We have designated Thursday to Sunday, as Beauty Days, please look out for these days, for the best beauty deals in the market! I think all of you would be “WOW”-ed by the range of products and the prices!” He said: “These are not all. I can assure you that more have been planned.”

For more information and details of the campaign and on-going promotions, please visit www.guardian.com.my