Hada Labo has launched the first of its kind innovative Virtual Reality (VR) roadshow that integrates interactive fun activities and a virtual shopping experience on one platform.

The VR roadshow, which can be accessed via https://hadalabo.com.my/virtualroadshow/ is specially curated for customers to experience the brand at the comfort of their home. Built on a 360° virtual reality platform, it replicates a physical shopping experience at a roadshow by allowing visitors to pick out products from the shelves to the cart coupled with fun and interactive encounters.

According to General Manager of Rohto Mentholatum (M) Sdn Bhd, Lim Mei Yuen, the VR roadshow concept was developed not only to reduce human contact but also to make online shopping a fun experience.

“This innovative approach offers our customers an experience they miss having, especially with the endless lockdowns and also to limit the time spent outdoors. It is made fun and interactive thereby making shopping from home more exciting,” said Lim.

The VR roadshow features various interactive sections which are both fun and enjoyable. Visitors will first be directed to the main lobby when they enter the virtual roadshow. The lobby provides visitors with a navigation guide on where they can head to next, and also information on the coolest promotion of the month.

Once visitors enter the Interactive Zone, that is where the fun begins! Visitors can get their skin analysis done to determine the right product for their skin, watch short videos on how to use the respective skincare products, learn beauty tips and even play games to win prizes.

Navigating into the Shopping Zone will reveal Hada Labo’s best sellers which are organised by range on specific shelves. If one is not familiar and need more information, a virtual beauty advisor is at hand by simply clicking on an icon. More information on the product is also available by clicking on the specific product to help visitors make an informed decision before making a purchase.