Introducing Notti Pet Food, super-premium healthy pet food designed for picky eaters. Instead of high-temperature extrusion, which most brands use to process pet food faster at the expense of zapping away any nutrients in the ingredients, Notti uses a slow-baking process. At a cool 90°C, it locks in both natural flavour and nutritional value, ensuring pets get the full benefits of high-quality, human-grade components.
This technique is backed by the Journal of Animal Science and Biotechnology, which shows that manufacturing pet food at lower temperatures is better to keep nutrients intact and improve how easily pets can digest their food.
Pet owners are noticing the difference too. According to customer data, 98% of Notti customers report that the kibbles have solved their pets’ picky eater issues — it’s the only brand that keeps them coming back for more, without any of the usual fuss. Many have even reported that Notti’s special recipe has helped alleviate their pets’ allergies, thanks to the added probiotics that promote better gut health.
With Notti, even the pickiest of eaters will enjoy healthier mealtimes, letting pet owners finally ditch the drama. These kibbles are premium, packed with nutrition, and won’t break the bank.
Yap Ke Yee, founder of Notti, has years of experience in pet nutrition and food science to do things differently.
Recently, I had the opportunity to interview Ke Yee about Notti.
1. What inspired you to start Notti and the background story of Notti?
Notti was born out of a deeply personal journey and a genuine desire to make a difference in the lives of pets and their owners. As a pet owner myself, I became increasingly aware of the lack of healthy, high-quality kibble options available. I saw a gap in the market where traditional kibble often fell short in both quality and nutritional value. Many of the available options were heavily processed, packed with fillers, or simply not designed to support the health and vitality that our pets deserve.
The journey to create Notti started with a question: why can’t pet food be as nutritious and enjoyable as the food we eat? Pets are family, and just like any family member, they deserve the best. This mission to elevate the standard of pet food drove me to dive into the industry, learn about pet nutrition, and, ultimately, develop a product that I could wholeheartedly believe in.
We began Notti with a clear purpose: to provide a healthier kibble, made with fresh, high-quality ingredients that cater to the specific needs of our pets. I wanted Notti to be more than just a pet food brand – I envisioned a community that champions pet health and well-being, a brand that pet owners could trust without hesitation.
2. What are the main differences between Notti and commercial dog and cat food?
Notti is crafted with a unique 90°C slow-baking process that locks in the nutrients and natural flavors of fresh, human-grade meat and whole-food ingredients, making it a rich, digestible meal that’s ideal for pets with picky appetites, sensitive skin, or digestive concerns.
Unlike commercial kibble, which is typically produced using a high-heat extrusion process, where ingredients are exposed to temperatures of 200°C or higher. This method, while efficient and cost-effective, tends to compromise the nutritional quality of the ingredients. High heat can degrade essential vitamins, minerals, and natural enzymes, stripping the food of much of its original flavor and nutritional value. To make up for these losses, commercial kibbles often rely on flavor enhancers, artificial additives, and fillers to make the food more palatable.
Instead, we prioritize high-quality, real ingredients—over 75% fresh meat enriched with fruits, vegetables, and probiotics—to promote skin health, reduce irritation, and support balanced digestion. With Notti, your pet enjoys a meal that’s as close to nature as possible, providing superior nutrition and flavor that commercial kibble simply can’t match.
3. More often, it’s cats more than dogs who are picky eaters. What’s your advice for cat owners who want to transition their cats from their usual kibbles to Notti, especially for cats with sensitive stomachs?
Transitioning a cat, especially a picky eater with a sensitive stomach, to a new food like Notti requires patience and a gradual approach. Start by mixing a small amount of Notti kibble with their current food—about 25% Notti to 75% of their regular kibble. Over a week or two, slowly increase the proportion of Notti kibble while decreasing their usual kibble. This gradual transition helps prevent any digestive upset and allows your cat to get used to the new flavors and textures.
Since Notti is crafted with fresh, human-grade meat and gently slow-baked to retain its natural flavors, it’s highly palatable, even for picky eaters. However, you can make it more enticing by adding a bit of warm water to the kibble to release its aroma or by using Notti’s freeze-dried treats as a topper. This approach not only makes the meal more appealing but also helps with hydration—a great bonus for cats.
For cats with sensitive stomachs, the gradual switch is particularly important to avoid any digestive disturbances. Because Notti’s ingredients are gentle on the stomach and enriched with probiotics and prebiotics, it’s ideal for supporting gut health, which can make a noticeable difference in their comfort as they adjust to the new diet.
4. What changes can dog and cat owners expect to see in their pets after their dogs and cats have successfully transitioned to Notti?
After transitioning to Notti, pet owners can expect to see a few rewarding changes. Pets often develop shinier, softer coats and experience healthier skin due to Notti’s nutrient-rich, slow-baked formula with fresh ingredients. Mealtime also becomes more enjoyable, as the preserved natural flavors make Notti highly appetizing even for picky eaters. Digestive health improves, too, with smoother digestion, healthier stools, and reduced sensitivity, thanks to added prebiotics and probiotics. Overall, pets look healthier, feel happier, and enjoy every meal with Notti.
5. Is there a recommended number of times dogs and cats can eat Notti daily?
Feeding frequency for dogs and cats depends on their age, size, and individual needs. For adult dogs, it’s common to provide two meals per day, while puppies may require three to four smaller meals to support their growth. Adult cats typically do well with two meals daily, whereas kittens often benefit from three to four meals to accommodate their higher energy requirements.
When introducing Notti Pet Food, it’s important to follow these general feeding guidelines. To determine the appropriate portion sizes tailored to your pet’s specific needs, Notti offers a Pet Calories Calculator on their website.
This tool helps ensure your pet receives the right amount of food based on factors like weight, age, and activity level.
6. What comments have you got from happy customers of Notti?
Our customers have shared numerous positive experiences after transitioning their pets to Notti Pet Food:
- Alleviation of Allergies: Many pet owners have reported significant reductions in their pets’ allergic reactions. For instance, one customer noted that after trying various hypoallergenic kibbles for their French Bulldog’s skin issues without success, switching to Notti led to the resolution of skin redness within 2-3 weeks.
- Increased Appetite: Pets previously known to be picky eaters have shown a newfound enthusiasm for mealtime. Many customers mentioned that their dog, who was reluctant to eat other brands, instantly took a liking to Notti kibbles, finishing the entire bowl.
- Time-Saving for Owners: The palatability and nutritional completeness of Notti kibbles have made feeding routines more efficient. One pet owner expressed that Notti saved them time and energy, as their picky eater became eager to eat, simplifying mealtime.
- Overall Health Improvement: Customers have observed enhanced health in their pets, including shinier coats, better digestion, and reduced veterinary visits. A pet owner highlighted that after feeding their cat Notti since kittenhood, the cat’s fur became super shiny, fluffy, and smooth.
7. What are the main ingredients in Notti that will be nutritious for dogs and cats?
Notti Pet Food is meticulously crafted to provide comprehensive nutrition for both dogs and cats. Our recipes feature over 75% fresh, human-grade meats such as salmon, duck, and tuna, delivering high-quality proteins essential for muscle development and overall vitality. We enrich our formulas with a variety of fruits and vegetables, including spinach, pumpkin, and blueberries, which supply vital vitamins, minerals, and antioxidants to bolster immune health. To support digestive wellness, we incorporate probiotics and prebiotics, promoting a balanced gut flora and enhancing nutrient absorption. Additionally, our inclusion of omega-3 fatty acids from sources like fish oil and flaxseed contributes to healthy skin and a lustrous coat. Importantly, Notti’s formulations are designed to meet or exceed the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog and Cat Food Nutrient Profiles, ensuring that your pet receives a complete and balanced diet for optimal health.
8. What are Notti’s bestsellers for both dogs and cats?
Dog: Allergy care duck & salmon slow baked
super premium dog food
Cat: Slow baked chicken & tuna
super premium cat food
9. Do you have a message for dog and cat owners who are considering Notti for their pets?
To all the dog and cat owners out there considering Notti, I want you to know that our mission goes beyond simply providing food – we’re here to support your pet’s health, happiness, and vitality. Notti was created with love and purpose, using only the best ingredients.
Whether your pet is a picky eater, has a sensitive stomach, or simply deserves the best, Notti is designed to meet those needs with the highest standards. We’re here for pet parents who want to see their companions thrive. So, give Notti a try – your pet deserves nothing less than the very best!
10. Are there any plans for Notti to be available at more retailers like pet shops and pet grooming outlets?
Yes, Notti Pet Food is actively expanding its retail presence. Currently, our products are available in over 150 pet shops across Malaysia, Singapore and the Philippines. We aim to double this number to 200 online and offline distributors by the end of 2024, including pet shops and grooming outlets.
This expansion will make it more convenient for pet owners to access our products.
Images in this post have been provided by Notti.
