Homegrown creative artist booking specialists, HMG breaks ground on their latest venture, with the official launch of their Jumpstart Universe concert series. With the first of the series, Jumpstart Festival set to take place on 2 and 3 February 2024, more details were shared at HMG’s recent press conference at W Hotel, Kuala Lumpur.
The Jumpstart Universe concert series serves as a dynamic platform for local and international artists alike, connecting them to audiences new and old. More than a simple music festival, the series aims to set the stage for live music experiences in Malaysia going forward, creating a one-of-a-kind music experience for audiences of all ages, and connecting them through the universal language of music. Each instalment will spotlight a distinct genre, with the first of the series commencing with an exhilarating showcase of electronic dance music (EDM).
The debut instalment of Jumpstart Universe at Sepang International Circuit promises an immersive experience with a carefully curated lineup of artists. Jumpstart Friday will feature high-energy beats of homegrown heroes such as Chuckies & Whackboi, Sherry Alyssa, and Vgene and will be headlined by international sensation Dash Berlin, with a list of other international acts from Australia, Brazil, the Netherlands and more to be unveiled soon.
HMG’s Founder, Haaziq Hamid, expressed his excitement for the company’s debut event, sharing, “As HMG’s founder and a music enthusiast myself, we aim to add a new dimension to Malaysia’s concert scene. With the Jumpstart Universe series, we hope to achieve that and more! It’s going to be more than an entertainment spectacle — it’s a timeless, immersive experience that goes beyond the boundaries of music.”
The ticketing structure for Jumpstart Festival reflects a commitment to accessibility, with varying phases and price points catering to a wide range of audiences. For early jumpers general access begins at RM99.00 with VIP tickets going at RM299.00 for both days, attendees can choose from a spectrum of options to secure their participation in this musical extravaganza. All ticket holders will also receive a Jumpstart Festival t-shirt for free – a special arrangement that aligns with Jumpstart Festival’s goals of uniting audiences and music lovers.
In a nod to community support, Jumpstart Festival will also be extending a helping hand to local food vendors – especially those affected by the cancellation of recent events, by offering free or discounted rental spots. This initiative underscores the festival’s dedication to creating a positive impact on the local economy.
Jumpstart Festival is sponsored by DRINME, Malaysia’s homegrown fruity jelly drink brand. A subsidiary of NIBOU Industries, a local SME specialising in automation and F&B, as a sponsor, DRINME reemphasises its dedication to the continued support of cultural and artistic endeavours locally. By aligning with HMG’s vision, DRINME aims to contribute to the creation of a vibrant and inclusive space for both local and international acts, reflecting DRINME’s belief in the power of music to transcend boundaries and bring communities together.
“We are thrilled to be part of the Jumpstart Universe series, an event that resonates with our commitment to innovation, community, and the transformative power of music,” says Jowin Goh, Chief Operation & Innovation Officer of NIBOU Industries, adding, “We look forward to connecting with local music enthusiasts and contributing to the realisation of a safe and inclusive space for artists from around the world. This collaboration is an exciting opportunity to celebrate the intersection of technology, culture, and the arts.”
Jowin commented on DRINME’s involvement in the event, “DRINME’s involvement is set to elevate the entire festival experience. We’re not just talking about a union of a music festival and a beverage brand; we’re creating a sensory celebration. Expect a fusion of beats and flavours that goes beyond the ordinary, promising an immersive experience that resonates with the vibrant spirit of both DRINME and Jumpstart Festival. Perhaps a “DRINME+”? A sub-series of DRINME may be provided throughout the event. We had tried this concept in Artbox. It does work but we’re still trying to perfect it at this stage.”
She further commented that, “Nevertheless what it is, our initial initiative is to ensure with music and DRINME we aim to connect people of all ages through memorable moments.”
On what it means for DRINME to be a sponsor of the Jumpstart Festival and how the sponsorship aligns with the brand’s values and objectives, Jowin said, “DRINME’s sponsorship of the Jumpstart Festival is more than a partnership; it’s a commitment to creating am extraordinary experience. The sponsorship aligns seamlessly not just with DRINME’s values and objectives: it’s also the vision that Nibou F&B has planted since 2022. Where we aim to be “ordinary, beyond snacks.” This is a leap that we’re taking to realise our vision. Together with the profession we are dedicated to bringing people together through dynamic and modern experiences.
DRINME takes pride in homegrown brand to be part of something special, contributing to the festival’s vibrant atmosphere and connecting with audiences through the universal language of music.”
On how NIBOU F&B plans to build anticipation leading up to the event, Jowin said, “Building anticipation is a crucial aspect of our strategy. We want attendees to feel the excitement leading up to the event. We’ll leverage various channels from social media teasers to behind-the-scenes content, to give a sneak peek into the unique fusion of beats and flavours that DRINME and Jumpstart Festival are preparing. It’s about creating a buzz, letting the audience in on the extraordinary journey we’re embarking on together.”
In addition to this, HMG is collaborating with Heavyweight Entertainment Asia, an independent live experience agency renowned for offering full-service event management solutions. Boasting an impressive portfolio of over 500 successful events across Malaysia, Singapore, and Indonesia in the last 15 years, coupled with a wealth of expertise in technical production and commercial creativity, this collaboration adds a dynamic dimension to the Jumpstart Universe series, promising a harmonious blend of innovation, creativity, and flawless execution.
Aside from DRINME, local companies, GFG Group and Kumpool are also joining forces with Jumpstart Festival as accommodation and mobility partners respectively. Kumpool enhances festival-goers’ mobility, ensuring swift and efficient travel, while GFG Group provides expertly managed co-living assets for comfortable accommodations. Together, these sponsors create a holistic festival atmosphere while fostering a community-driven celebration of music and the arts.
For more information and the latest updates on the Jumpstart Universe series and to learn more about the international acts that will feature at Jumpstart Festival follow:
https://www.instagram.com/jumpstartuniverse/.
Additionally, secure your tickets and discover details about each admission category at the provided link: https://www.ticketmelon.com/haaziqmediagroup/jumpstart-festival.
With a view to a continually expanding universe of entertainment events, HMG also extends an exclusive invitation to potential sponsors to be part of an extraordinary journey that transcends boundaries, celebrates creativity, and connects with diverse audiences.
For sponsorship inquiries, interested parties are encouraged to reach out to Elly Nadia, Partnerships Manager via email at ellynadia@haaziqmediagroup.xyz, or via mobile at +6011 3630 9338. To learn more
about the Jumpstart Festival concert series, and other upcoming events by HMG, visit
https://haaziqmediagroup.xyz/.
