Since the first BB formula was developed by Christine Schrammek in the 1950s and prescribed to patients to help conceal post-surgery imperfections while nurturing and healing the skin, there’ve been innumerable BB formulas. So many that I wonder if anyone knows exactly how many there are out there. Each brand claims that their version has multi-benefits.

Now Kiehl’s introduces their Actively Correcting & Beautifying BB Cream SPF50/PA+++, a formula that offers lightweight, yet buildable coverage developed with amino acid coated natural mineral pigments. It also contains Vitamin C to decrease melanin production and transfer. Vitamin C also works to clarify skin tone, smooth texture and enhance radiance over time.

Kiehl’s Actively Correcting & Beautifying BB Cream SPF50/PA+++ is available in 3 shades – fair, light and natural. In a consumer trial after application of Kiehl’s Actively Correcting & Beautifying BB Cream SPF50/PA+++, immediate results included :-

• Instantly conceals flaws and blemishes while providing a natural, nude finish
• Leaves skin looking naturally luminous
• Provides a poreless finish
• Conceals fine lines & wrinkles
• Has a lightweight feel & texture on skin
• Does not feel greasy on skin
• Does not look “cakey” and provides buildable coverage
• Skin appears more youthful

After consumer trials, respondents agreed that it wears and hydrates all day (8 hours), maintains even skin tone throughout the day and color stays true all day.

Kiehl’s Actively Correcting & Beautifying BB Cream SPF50/PA+++ will be available in March 2013 and retail at RM140/30ml.