Kodomo Lion, the No. 1 Kids Toothpaste brand in Malaysia that is backed by Lion Japan, believes in cultivating good dental habits in children from young to achieve healthy teeth for a happy smile. Kodomo means children in Japanese. Fittingly, the Kodomo brand provides oral care solutions developed exclusively for children from 6 months to 12 years of age. It includes 2 toothbrush ranges that care for different stages of oral development and 4 variants of children’s toothpaste.
The need for an oral care campaign specifically targeting children and their parents is pressing as tooth decay scientifically known as dental caries affects the physical and mental development of children, yet research studies done among Malaysian children estimates that between 7 out of 10 children in Malaysia have this oral health problem.
This is why the brand is launching the Kodomo Lion Healthy Teeth, Happy Smile Campaign that engages parents and children to make tooth-brushing a fun and healthy family bonding activity, where parents model good brushing behaviours to children to set them on the path to lifelong good oral health.
This campaign aims to equip children with the right toothpaste, toothbrush, technique and the ideal role model, their parents to learn from. Kodomo Lion will also collaborate with the Ministry of Health Malaysia to take the campaign to pre-schools. The brand has been working with schools in Johor for the past 20 years on children’s oral care and will be expanding to other states.
Kodomo Lion uses Lion Japan’s advanced dental technology to develop an advanced formulation “5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair early caries. It strengthens teeth with extra effect of cavities prevention and aids in keeping children’s teeth strong and healthy. Its low foam formulation indirectly encourages children to brush for longer, while its sugar-free formulation aids in reducing the formation of dental plaque for healthier teeth.
Studies show that the effects of fluoride can aid in the prevention and reduction of dental caries for all age groups. Parents can rest assured that Kodomo Lion’s toothpaste has the safe amount of fluoride for children’s teeth.
Kodomo Children’s Toothpaste comes in fun designs with Dr. Lion and buddies and four sugar-free flavours (Strawberry, Apple, Orange and Grape) to make brushing effective and fun. The two Kodomo Lion toothbrush ranges are Kodomo Lion Progress and Soft & Slim for different age groups. Both toothpaste and toothbrush retail between RM3.40 to RM5.05.
