Malaysia proudly welcomes its first international trade expo dedicated to wellness: the International Wellness Expo (IWE 2024). Taking place from November 27th to 29th at the Malaysia International Trade and Exhibition Centre (MITEC), this groundbreaking event is set to inspire, connect, and innovate within the wellness industry.

Organized by Green Wellness Sdn. Bhd. with strong support from the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysia External Trade Development Corporation (MATRADE), IWE 2024 officially launched this morning at MITEC. The opening ceremony was graced by nearly 100 esteemed guests and media representatives. Among the distinguished attendees were MyCEB Acting CEO Tan Mei Phing and MATRADE’s Director of Lifestyle & Life Sciences, En Khairul Nizam Moonier, both of whom are scheduled to address the audience during the event.

IWE 2024 aims to be the ultimate platform for showcasing cutting-edge innovations and fostering meaningful connections within the global wellness community. More than a trade expo, it seeks to introduce the public to advanced preventive healthcare solutions, precise diagnostics, and transformative medical treatments.

Datin Dorph Peng, Managing Director of Green Wellness Sdn. Bhd. and Founder of IWE 2024, expressed during her opening address: “IWE 2024 is a significant milestone in our vision to advance sustainable wellness. This platform not only showcases groundbreaking technologies but also unites industry leaders, innovators, and enthusiasts to drive meaningful change in the wellness landscape.”

She added: “The rising cost of medical treatments and the growing burden of chronic illnesses have placed significant pressure on Malaysians. Therefore, our focus must shift from curative care to preventive care, which lies at the heart of wellness. This approach is built on three core pillars: preventive care, scientific diagnostics, and medical treatment —forming the foundation of our theme, ‘Connecting Sustainable Wellness Solutions.’”

Highlights of the International Wellness Expo (IWE 2024):

1. 64 Pioneer Wellness Enablers, 86 Exhibition Booths
In just four months since its announcement, IWE 2024 has garnered exceptional international support from 12 countries, including Australia, Japan, Canada, New Zealand, the United States, and Korea. A total of 64 Pioneer Wellness Enablers are participating, presenting innovations across 86 exhibition booths. The expo focuses on five key themes: Precision Wellness & Cellular Therapies, Wellness Real Estate & Interior Design, Mental Wellbeing, Corporate Wellness & ESG, and TCM & Integrative Therapies.

2. 30 Expert-Led Power Talks
With 30 insightful talks hosted by 31 industry-leading experts, IWE 2024 offers an unparalleled opportunity to explore the latest trends and future directions in wellness. Spanning topics from Malaysia’s wellness trends and wellness tourism to green architecture, aromatherapy, ESG strategies, and spa industry innovations, these sessions promise valuable insights and engaging discussions.

The most anticipated highlight is the keynote by Tun Dr. Mahathir Mohamad, scheduled
for 10:00 AM on November 28th. Speaking on “Holistic Wellness”.

3. Complimentary Wellness Workshops and Consultations
Visitors can also enjoy free wellness workshops and Traditional Chinese Medicine (TCM) consultations throughout the three-day event. The TCM booths offer free health assessments, acupuncture, and Tuina therapy. Additionally, interactive sessions such as laughter yoga, belly dancing, and workplace yoga will run daily from 2 PM to 5 PM, providing fun and engaging activities for all attendees.

Event Details for IWE 2024:
Date: November 27th – 29th
Time: 10:00 AM – 5:00 PM
Venue: Malaysia International Trade and Exhibition Centre (MITEC)

Admission: Free
Registration: https://form.evenesis.com/IWE2024
For more details and updates, visit:
Website: https://internationalwellnessexpo.com
Facebook: International Wellness Expo
Instagram: international_wellness_expo