Oral-B Ultra Thin Toothbrush Launch

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Many of us brush our teeth to keep our teeth from decaying but we have to protect our gums too as white teeth alone doesn’t mean a healthy mouth. Oral-B launched their Ultra Thin toothbrush this evening. The new Oral-B Ultra Thin toothbrush has 100% finely tapered 0.01mm ultra thin bristles to ensure double precision for deep cleaning, while a small 25mm head reaches the molar area for thorough cleaning. The new Oral-B Ultra Thin toothbrush is clinically proven to improve gum health – keeping your teeth clean while being gentle on your gums, thus giving you the confidence to show off that healthy smile anytime!

The colour of your gums determines the health of your gums. If gums are very light and pinkish in colour, they are healthy. If they are dark and reddish, you may have unhealthy gums. If gums are unhealthy, they will most likely be swollen or be susceptible to bleeding when you brush your teeth. This is due to inflammation caused by the immune system to protect itself from bacteria. Poor oral hygiene or not using the right toothbrush can cause a build-up of bacteria in between teeth and on the gum line thereby, irritating gums and causing gum disease.

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Most Malaysians are concerned with the health of their gums yet they do not know when they have a problem. It is with this in mind that Oral-B, the oral care experts with more than 50 years of experience, launched a campaign to drive awareness on gum health issues and how it can be easily addressed by choosing the right toothbrush.

The launch, hosted by Procter & Gamble (P&G) Malaysia and supported by Guardian Malaysia is in collaboration with the Malaysian Dental Association (MDA). Dr Teh Tat Beng, President of MDA and Dr Chow Kai Foo, Oral Surgeon and Oral Implantologist were present at the event to share gum health issues and best oral care practices with popular award-winning Malaysian actress and Oral-B brand ambassador Lisa Surihani.

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Speaking at the launch, Mr Nicolas De La Giroday, CEO of P&G Malaysia, Singapore and Brunei said: “Majority of Malaysians suffered from some kind of oral health issue that has affected them emotionally.”

The NEW Oral-B Ultra Thin toothbrush has 3 colour indicators;

  • Power Tip BLUE bristles that effectively cleans those hard-to-reach areas keeping gums healthy in the molar area,
  • Plaque Disruption GREEN Bristles – strong core bristles that remove plaque for better oral health, and
  • Stimulator WHITE bristles that stimulate gums and positioned to maximise gum reach.

The new Oral-B Ultra Thin toothbrush is available at all leading pharmacies and supermarkets and is priced at RM13.90 for pack of 3 or RM6.90 for one toothbrush.

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