PUMA gave a fresh breath of life to the sneaker scene with the showcase of its iconic PUMA Disc Collection at Turn It On @ PUMA Disc Launch yesterday evening, which vary from the old to the new and from the usual to the distinctive ones.
Complementing an impressive display detailing the history of the footwear is a collection of the artistic revolution of the PUMA Disc collection, which is contributed by various designers along the likes of Sea & Saw, Bev C, Untitled Lifestyle and CROSSOVER locally.
PUMA unlocked the history vault with the display of the Archive PUMA Discs. The PUMA Disc first revolutionized the running scene when it was first launched in 1991, as the world’s first laceless running shoe, which built a cult-like fan base among sneaker heads and athletes for its control and functionality.
While the set of gears, wires and the round disc designs of the PUMA Disc seem to be simple components, it is this unique and state-of-the-art technology that has cemented PUMA’s image as the forefront of athletic innovation. The PUMA Disc combines the comfort of the famous Trinomic cushioning with a lightweight molded plastic shell, hitting all the right points for the aesthetics and practicality of the design. The groundbreaking plastic discs to pull internal wires tighter and creates a custom fit that promises the best of both style and comfort.
Among the SS15 featured collections include the Disc Blaze OG 1993 theLIST, Disc Blaze Basic Sport series, Disc Blaze Coastal Sport series and PUMA’s Disc Blaze Camo series, a twist on the most popular PUMA Disc collection. The “Camo Upper” Disc showcases a seamless blend between a white midsole and a camouflage Forest Green or White upper sitting while the Disc Blaze Camo Midsole sees a Grey and Black upper sitting atop an “Urban Camo” camouflage print midsole.
The PUMA Disc collection is available through premium global retailers, including all official PUMA stores and selected authorized retailers at a starting price of RM420.
The crossover one is nice!