Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners Asia’s leading entertainment and lifestyle company CJ ENM to bring KCON, the world’s largest Korean culture festival, online for the first time. KCON is a highly-anticipated annual event for Kpop fans across the globe, entering its ninth year of bringing the ultimate Korean culture fan experience worldwide including the US, Japan, and Thailand. It will go online for the first time in Southeast Asia and Taiwan, with Shopee as the official live stream partner for the KCON:TACT 2020 Summer concert. This partnership will see Shopee air live performances, concerts, and more from KCON:TACT 2020 Summer for free to users on Shopee Live.

KCON:TACT 2020 Summer will be the highlight of Shopee Live Kpop Fest, which will kick off on 10 June. Launched in collaboration with CJ ENM, the festival aims to meet growing demand for online entertainment amid social distancing measures in the region. Popular Kpop groups will also make special appearances on Shopee Live, while Shopee users can enjoy daily Kpop themed streams and challenges.

From 10 to 26 June, avid Kpop fans can look forward to a wide range of live streams and challenges daily at Shopee Live Kpop Fest, including:

Exclusive appearances by popular Kpop idols, WJSN and Weki Meki on Shopee Live at 8PM (GMT +8) on 10 and 15 June respectively. Users can enjoy first-hand access to the groups with exciting performances, interviews, games, and more in each stream.

Daily Kpop themed challenges for fans to show off their knowledge, recreate iconic Kpop looks, and more. The best fans stand to win attractive prizes such as vouchers and signed merchandise from their favourite idols.

Shopee will mark the finale of Shopee Live Kpop Fest by screening KCON:TACT 2020 Summer on Shopee Live from 20 to 26 June. Shopee users and Kpop fans can look forward to seven consecutive days of non-stop entertainment, including live concerts and interviews by some of the biggest Kpop stars in the world.

Stay tuned for more updates on KCON:TACT 2020 Summer and Shopee Live Kpop Fest at https://shopee.com.my/m/live-kpopfest-2020