Dato’ Sri Siti Nurhaliza Tarudin’s soulful voice coupled with a sweet, refined and charming personality are what Malaysians across generations adore and love about her. The Temerloh-born rose to stardom at the age of 16, and went on to produce more than 20 albums, compose and perform not only locally but also internationally including at the prestigious Royal Albert Hall London in just over two decades.
The multi-award winning songstress is an inspiration to many because not only is she a singer, music producer and now a mother, she is also a businesswoman. Nine years ago, she founded her own skincare, cosmetics and fragrance line, SimplySiti, to provide women with a wide range of make-up products from whitening to skin treatment cream and blushes to lipsticks that are Halal-certified. It recorded a steep growth trajectory; as a result, it is expanding to markets in Indonesia, Singapore as well as Western Asia.
To maintain its relevance among the digitally-savvy, SimplySiti expanded its digital footprint and launched the SimplySiti official store on Shopee close to three years ago. Siti Nurhaliza is a pioneer of the Shopee Celebrity Squad when the e-commerce platform launched the dedicated in-app portal featuring a curated selection of celebrities’ products. Through this, fans also had access to meet-and-greet sessions and on-ground events organised by Shopee.
Today, SimplySiti is growing its collaboration with Shopee together with CIMB Islamic in bringing the brand to greater heights. This collaboration will benefit fans of Siti Nurhaliza with attractive deals on SimplySiti products, her mini concert as well as a chance to join the popstar herself for an afternoon tea.
“Since joining Shopee, our online business has grown exponentially by more than 100%. The growth is attributed to exclusive media-related events, fan engagement sessions and key campaigns organised by Shopee such as the upcoming Shopee Brands Festival. However, this is the first time we are going to co-organise a Super Brand Day, mini concert and afternoon tea for my fans! I am excited for this partnership and to see my brand grow and reach out to Shopee’s growing user base, which currently stands at around 20 million,” said Siti Nurhaliza, Founder, SimplySiti at a press conference.
Ian Ho, Regional Managing Director, Shopee said, “We have always been a fan of Dato’ Sri Siti Nurhaliza. When SimplySiti decided to open its official store on Shopee, we were barely one year old. We were elated and humbled at the same time because Malaysia’s Queen of Pop trusted and supported us, and that spoke volumes for a young e-commerce platform! Fast forward to today, we have been tasked with the great privilege of bringing the SimplySiti brand to its next level of growth by expanding beyond the digital realm. More than just sales, it is part of our move to provide our users with an all-encompassing experience, and that includes the entertainment and gamification aspects both within and outside the platform.”
Rafe Haneef, Chief Executive Officer, CIMB Islamic Bank Berhad commented, “SMEs represent a strong pillar of the Malaysian economy. As a leading regional Islamic bank, CIMB Islamic is pleased to support and empower SMEs to grow within and beyond Malaysia, particularly through the CIMB Halal Corridor initiative. And now, with Malaysian SMEs like SimplySiti on Shopee’s powerful omnichannel platform, coupled with great discounts and offers for CIMB cardholders, consumers are the ultimate winners in terms of quality products and convenience. Brands like SimplySiti are also a great example of how CIMB – through its extensive financial and partnership offerings – could help SMEs’ grow their business in a highly competitive retail environment.”
SimplySiti Super Brand Day
The Super Brand Day on Shopee will take place from 2 August to 7 August 2019 where shoppers get to enjoy up to 60% off while CIMB Islamic Credit Cardholders will enjoy additional RM15 off with a minimum spend of RM70 on SimplySiti’s products. Other CIMB Debit, Credit or Prepaid cardholders will enjoy RM10 off with a minimum spend of RM70. On 5 August, fans can tune in to Shopee Live on the App and watch Siti Nurhaliza live as she talks about her products. The top spender under the Spend & Win contest will get to win a Siti Nurhaliza personal belonging.
Shopee X SimplySiti Mini Concert
The mini concert is set to bring fans down memory lane with her biggest hits. The mini concert will take place on 14 September at 8.30pm. The tickets will go on sale from 2 August, priced at RM350 for Gold and RM450 for Diamond, on Shopee. Alternatively, Siti Nurhaliza fans who spend at least RM250 on SimplySiti products during the Super Brand Day will stand to receive a pair of tickets worth up to RM900.
Afternoon Tea with Siti Nurhaliza
Taking place on 18 September at Grand Hyatt Kuala Lumpur and exclusive to CIMB Islamic cardholders, 15 winners stand to be part of this intimate affair with their partners when they spend at least RM250 on SimplySiti products during the Super Brand Day.
The SimplySiti SBD is in conjunction with the Shopee Brands Festival that is taking place from 1 August to 18 August where users who shop on Shopee Mall will be treated to sweet deals and promos. They will get to enjoy deals from as low as RM1 daily on branded favourites during Shocking Sale, and grab our Surprise Hour 50% off vouchers as well as receive gifts when they purchase selected products. Purchases under Shopee Mall come with a 15-day free return, 100% authenticity guarantee, and free shipping. Terms and conditions apply.
