Mr. Shu Uemura made history by introducing the first make-up competition in 1972. Since then, the annual competition has gone beyond the contest of make-up techniques – it inspires, motivates, and excites all participants with unlimited possibilities of creativity with make-up.
Since 2004, Shu Uemura has been offering the competition as a place of expressing the revolutionary concept in make-up design as artistic expression. Based on this year’s Vision of Beauty theme of Brave Beauty, an exciting showdown of finalists’ skill and creativity which consisted of make-up students took place at MidValley Centre Court last week before an audience representing Malaysia’s beauty fraternities, made up of previous winners of the Shu Uemura beauty art make-up competition, principals of make-up academies, professional make-up artists, beauty and fashion editors, journalists, bloggers.
Shu Uemura The Beauty Art Makeup Competition
Ambition:
To increase brand’s awareness as well as reinforce shu uemura as the leading make-up and skincare brand with strong Japanese roots with Asian expertise.
Objective:
- Asia’s most prestigious make-up competition in its 6th year running in Malaysia.
- to promote professionalism & creativity of make-up in the beauty industry
- to encourage creativity and cutting edge application techniques
- to raise make-up to the status of an art
- to unearth and cultivate new talents
Concept:
- The only professional make-up brand to organize a make-up competition that is at international level & professionalism.
- Category: Novice
Background:
Name of competition: Shu Uemura – The Beauty Art Make-Up Competition 2014
- Final Theme : Brave Beauty
- This prestigious competition, pays tribute to the Japanese Master of contemporary beauty, Mr Shu Uemura – the man who is known for having elevated make-up to an art form.
- Beauty innovator Mr. Shu Uemura broke the rules of make-up conventions in the 60’s with “mode make-up”. This revolutionary concept liberated women’s spirits and make-up by introducing cosmetics as a tool for personal expression. Mode make-up influenced make-up artists and make-up brands that followed after, creating a new standard in beauty.
Judging criteria:
- “extravagant yet beautiful”
- conceptual and has contradiction in the concept ex)“brave beauty” is a strong fearless adventurous femininity where rock yet purity coexists.
- reality and fantasy coexists in one make-up
- “artistic” and “mode”
Additional consideration points:
- Beautiful canvas: Carefully examine model’s skin condition, face structure and the make-up design to create. Show expertise by choosing the most appropriate skincare and make-up products.
- Precise finish: Be obsessed with details and sophistication of the finish. Avoid a messy finish since it will be the furthest away from shu uemura make-up style. Focus to express professionalism.
- Simple but dramatic: Create a drama with Tokyo edge with the simplest approach.
- Trendy: Seek artistic inspiration by embracing the latest fashion trend.
Each contestant is given 30mins for their demonstration.
Prizes:
- Grand Prize: RM2,500 worth of shu uemura products
- 1st runner up: RM1,500 worth of shu uemura products
- 2nd runner up: RM1,000 worth of shu uemura products
The winners for 2014 – Novice category are as follows:
GRAND PRIZE WINNER
ORENGJI CHONG / CHONG SIEW MUN
22 years old
My inspiration comes from the women of the red Indian tribes of America. No matter how dangerous their circumstances may be, they will still bravely protect the people around them. The design of the eyeliner ink is attributed to their belief of the power they are granted by past ancestors to protect their family and loved ones.
1ST RUNNER UP
KIMBERLY LYE / LYE WEI SHAN
As they say, beauty is in the eyes of the beholder. To me, bravery is the continuous effort to improve ourselves and trying things we have never tried before. I used pink to represent a girl’s brave heart. The blue stands for freedom. We have to keep on improving ourselves and our skills in any fields of interest to become a successful woman. Just like the unique shade of purple.
2ND RUNNER-UP
VYXVERN CHONG / CHONG WAI MENG
21 years old
Bravery is not just exclusive to men. The modern women can have it too, and it is something admirable. Some women and girls may be facing difficulties in life, but they should shoulder it bravely and never be shy or afraid. In my makeup I use the colour red, underneath the eyes, symbolizing courage covering shyness and fear. The purple eye shadow symbolizes nobility whereas the eyeliner speaks of elegance in handling the ups and downs of life.
CONSOLATION PRIZE
CARMEN LIM / LIM KAR MAN
22 years old
The colour purple is often characterized as mysterious. I believe most women is as such, mysterious, on the inside. The red & pink shades on top blending into the purple eyeshadow symbolizes women, being active, energetic and enthusiastic yet at the same time, still gentle and sweet. The white eye shadow gives a sense of elegance. The black eyeliner helps bring out determination and blue hues on the eyelashes completes the overall beauty.
