Can you handle the heat? Popular fast-food chain Richeese Factory, currently 49 branches in Peninsular Malaysia,  is excited to announce the return of the highly anticipated Fire Chicken Challenge for its second year.

Following the overwhelming success of last year’s event, the Fire Chicken Challenge 2.0 promises to be even hotter, with participants from across the country competing to devour Richeese Factory’s signature Fire Chicken, from Level 0 to the ultimate spicy Level 5.

Richeese Factory Malaysia Country Head MYSG, Joel Lee said,”We are incredibly excited to bring back the Fire Chicken Challenge for a second year. It was more than just a food event, it was a testament to Malaysians’ love for spicy food and the spirit of friendly competition with participants and fans alike cheering each other on.

“Richeese Factory is all about creating fun and memorable experiences for our customers. The stakes are higher this year as contestants are judged not only on speed but also on how clean they leave their plates and bones. We are confident that the event will be even more fiery and we urge all Malaysians to take part and experience the thrill.”

The competition is open to all spice enthusiasts nationwide. Participants can register online at Richeese Factory Fire Chicken Challenge 2.0 Registration for a chance to win incredible prizes worth of RM24,000.

The challenge will be held in three key regions:

South Region

Date: 14th September 2024

Time: 2.00PM – 6.00PM

Venue: Paradigm Mall, Johor Bahru

North Region

Date: 21st September 2024

Time: 2.00PM – 6.00PM

Venue: Aman Central, Kedah

Central Region

Date: 28th September 2024

Time: 1.00PM – 6.30PM

Venue: Central i-City, Shah Alam

In the regional challenges, contestants will tackle the Fire Chicken at spicy Level 3. The fastest and cleanest eaters from each region will advance to the Grand Finale. 

The top 10 contestants from each regional event will compete in the Grand Finale on 29th September at Central i-City, Shah Alam, where they will battle against each other to finish the spiciest Fire Chicken level, Level 5 to win the main prize. Participants from the North and South regions will also enjoy 3 days, 2 nights hotel stay and transport allowance, provided by Richeese Factory Malaysia. 

For those who are not participating in the regional challenges, you still have a chance to win exclusive prizes. Simply upload a video of yourself eating Fire Chicken in the most creative way possible, tag Richeese Factory Malaysia and use the hashtags #richeesefactorymy and #RFMYFCC2024.

Stay tuned for more updates on the Fire Chicken Challenge 2.0 by following Richeese Factory Malaysia’s social media pages:

Facebook : RicheeseFactoryMY

Instagram        : richeesefactory.my

TikTok             : richeesefactory.my