KidZania Kuala Lumpur announced their partnership with Volvo Car Malaysia Sdn. Bhd. (Volvo Car Malaysia) and Volvo Malaysia Sdn. Bhd. (Volvo Trucks Malaysia). the newest members of its circle of forward thinking industry partners.
Aligning with KidZania Kuala Lumpur’s unique approach to inculcate life skills learning among children, the initiative with Volvo Car Malaysia will create a new entrant of the Volvo Car Dealership to KidZania’s child-friendly cityscape. Here, children will not only have the opportunity to experience the profession of a car dealer and designer, they will also learn about the importance of being seated correctly and thus safely, in a car.
Volvo has played a leading role in child safety innovations ever since it developed the rearward-facing child seat and introduced the world to the child booster cushion. This is in line with the brand’s vision, that by 2020, no one should be killed or seriously injured in a new Volvo Car.
In addition to learning about the importance of child seats, the Volvo Car establishment within KidZania will also encourage children to develop and improve their interpersonal communication skills by delivering a sales presentation as a car dealer. The car designer profession on the other hand encourages children to express themselves creatively through the use of a customised software that will have them make decisions on car aesthetics and safety features.
Meanwhile, KidZania’s partnership with Volvo Trucks Malaysia is aimed to create awareness on road safety by simulating actual road conditions especially when facing large trucks. This partnership is part of KidZania go! – a KidZania mobile school outreach programme. The programme incorporates Volvo Truck’s ‘Stop, Look, Wave’ campaign which is tailored towards raising children’s awareness on safe behaviours in traffic via the use of specially developed training kits. This is part of Volvo Group’s global campaign which offers interactive training and user material for children as well as educators, youth group leaders, police officers and other people who work with children.
The children get to experience being behind the wheels of a Volvo FM440 truck alongside participating in a classroom session inside the Volvo Truck Exhibition trailer where they will be exposed to the importance of identifying blind spots and practice proper road etiquette.
For more information, visit www.kidzania.com.my or call the KidZania CareLine at 1300 88 KIDZ (5439) or get connected with KidZania on Facebook at facebook.com/KidZaniaKualaLumpur
