JAPAN EXPO MALAYSIA, also known as JEMY in short, is the country’s most comprehensive physical exhibition aiming to promote and showcase all-things Japan, making visitors think about what they love about Japan. J-Pop Entertainment, one of the major Japanese exports, takes center stage, with G-Yu Creative and Siam Connection leading the way in promoting the industry and using music as a key component to strenghthen cross-cultural ties between Japan and other Asian countries.
The grand opening ceremony took place on August 18 2023, at 3 p.m. and was graced by the Japan Ambassador to Malaysia, Takahashi Katsuhiko & Director General Dato’ Dr. Ammar, Tourism Malaysia, Ministry of Tourism, Arts and Culture, Malaysia.
At JEMY, their goal is to aim to bridge a closer tie between the two nations’ cultural and trade as well as to be the most comprehensive physical exhibition for Japan related to Japanese products and services. The event is divided into seven distinctive zones: the Taste of Japan zone (OUTDOOR, Piazza area), the INDOOR area spreading from Center Court to the Orange Zone which is located in the mall’s interior.
The Outdoor Taste of Japan zone features renowned brands like Oyoshi green tea drinks from F&N, offering a delightful array of Japanese delicacies, including traditional tea, moci ice cream, Ajinomoto new gyoza, takoyaki, Otafuko’s special recipe of okonomiyaki and Shakariki432’s well known yakitori grilled with Binchotan charcoal. Additionally, Zeal Automation vending machines cater to Japanese F&B importers, providing a convenient distribution channel closer to consumers.
The Center Court on Level 2 houses the Travel Zone, showcasing excisting destinations. Klook, a renowned travel platform, offers exclusive packages for Japan-bound travellers, and in collaboration with Tourism Malaysia, visitors can explore Malaysia’s wonders. Framemotion has created Digital Matsuri Play, the first funfair in this zone.
The vibrant Orange Zone on Level 2 is a hub of arts and culture, including the Education zone, where visitors can get a free consultation from Globis University, known for their MBA program. Mainichi Japanese language school shares various strategic and effective Japanese language programs from different prefectures in Japan. Oakhouse provides well-planned options for students or working adults planning to stay long-term in Japan.
In the Orange zone, visitors also participate in the Yukata wearing activity, immersing themselves in traditional Japanese attire. The Health and Beauty Zone offers rejuvenating experiences and showcases the latest wellness trends. J-Beauty and Mimone spa boutique promote special packages and products for self-care and holistic well-being. Master Alice, a well-known feng shui master, offers interesting Japanese tarot card reading, widely accepted by corporate clients in more than nine countries, including Japan. MITSUME, known for bright and cheerful illustrations, brings captivating illustrations to life.
If that’s not enough, first in Southeast Asia lifestyle bookstore Bukit Jalil Tsutaya Books, Level 2 (Orange Zone) is the perfect pitstop for light reading, shopping for unique gifting ideas for loved ones, delicious coffee and pastries at their in-store cafe and more. There is even a designated kids’ area to engage the younger ones.
Cosplayer fans shone in JEMY’s signature Cosplay Parade, and for the first time, a Cosplay Contest was held with renowned fashion designer Melinda Looi and talented cosplayers Thames and Amelia as judges. Participants from all walks of life will compete for the coveted prize.
To make things even more immersive, cosplayers can bring their characters to life against the backdrop of Tokyo Town’s varous engaging and Instagrammable design features and architectural decor elements; including two (2) larger-than-life artistuc Sumo Sculptures, a Grand Floating Temple Roof inspired and designed with ‘kirizuma-zukuri‘ or gable roof style. Giant Japanese umbrellas or ‘Wagasa‘ designed by renowned Japanese artist Kotaru Nishibori, fifth generation successor of Hiyoshiya, a maker of ‘Kyo-wagasa‘ (Kyoto-style traditional umbrella, cochins (Japanese lantern) and more.
Only during JEMY weekend, Tokyo Town welcomes visitors with selected in-store promotions and deals from Fuji Sushi’s Buy 4 FREE 1 buffet, PixTee’s Great Bundle of 5 for RM115 to Kikuya’s storewide sale on gorgeous Japanese-inspired dining ware and gifts. Drop by Tokyo Town Level 2 (Orange Zone) to discover more hidden treasures, tasty deals and kawaii #potd spots – celebrating Japanese food, retails, arts and culture.
JEMY also provides a platform for networking and learning Japanese martial arts in Malaysia. Attendees can participate in free Kendo workshops, immersing themselves in the art of Japanese swordsmanship, and Kyudo (Archery) will be demonstrated on the indoor stage, showcasing the precision and skill required for this traditional practice,
On the indoor stage, JEMY showcased beautiful cultural performances video presentation provided by Japan Foundation KL, along with the Embassy of Japan in Malaysia presenting Hokkaido prefecture as one of many travel destinations in Japan as well as screening the Awa Odori dance. Industry key players in The World of Japan Gourmet sharing the knowledge of Washoku and Kakushu by Japan Cuisine Special Goodwill Ambassadors: Master Chef NaoKawasaki of long established Sushi Oribe & Master of Sake Thomas Ling. Nucre Patisserie demonstrated the art of Wagashi-making, allowing attendees to witness the creation of exquisite Japanese sweets.
The Hi! Project Charity Zone offers an opportunity for attendees tp pre-purchase tickets, granting access to thrilling performances while contributing to the Spastic Children’s Association of Selangor & Federal Territory.
