In a groundbreaking moment for the vibrant Malaysian electric vehicle (EV) landscape, BYD and Sime Darby Motors have officially launched the sleek and highly-anticipated BYD SEAL, the brand’s all-new electric sedan model. A beacon of superior style, performance and technology, the debut of the BYD SEAL promises to set new standards in the electric driving experience, symbolising both a substantial leap forward for BYD and a transformative milestone in Malaysia’s growing acceptance of electric mobility.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, said the introduction of BYD SEAL in Malaysia represents a noteworthy addition to the company’s growing EV market. “With its advanced technologies, impeccable design, and remarkable performance, the BYD SEAL is undoubtedly one of the most compelling EVs in the market today. The interest shown by consumers leading up to the launch has been overwhelmingly positive. We are excited to see how it will reshape e-mobility in Malaysia and the region.”
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, commented, “Today’s launch of BYD SEAL is pivotal for BYD in Malaysia. The vehicle is the epitome of what BYD stands for – innovation, quality, and a relentless pursuit of excellence. Designed for convenience and efficiency, it has a distinctive value proposition as a high-technology electric sedan that offers significantly greater space for families and individuals.”
Held at The Exchange TRX, the event saw the presence of distinguished guests, comprising the esteemed YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade & Industry, Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad, Andrew Basham, Managing Director, Sime Darby Berhad Motors Division; Jeffrey Gan, Managing Director, Southeast Asia, Sime Darby Motors; Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division and Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd.
Innovative Advanced Platform Sets New Industry Standards
At the heart of the BYD SEAL lies an innovative Advanced e-platform 3.0, positioning it as a trailblazer in safety and performance. The BYD SEAL is the first model equipped with the innovative CTB (cell-to-body) technology, seamlessly integrating the Blade Battery into the vehicle’s structure, ensuring stability and safety under diverse conditions. Coupled with the revolutionary iTAC technology, it further elevates driving dynamics, minimising or potentially eliminating skidding, unlocking the full potential of the vehicle’s power and ensuring a secure and smooth driving experience.
Beyond these revolutionary features, the BYD SEAL is equipped with e-Platform 3.0, showcasing intelligence, efficiency, safety, and aesthetics in perfect harmony. The world’s first mass-produced 8-in-1 electric powertrain system optimises space utilisation and energy efficiency, while the heat pump system enhances thermal efficiency and reduces energy loss across a wide temperature range. The BYD SEAL stands as the first model to embrace a rear-wheel-drive architecture, symbolising its commitment to pushing boundaries and setting new benchmarks in EV engineering.
Ocean Aesthetics: Masterfully Crafted Design for a New Era
Under the visionary leadership of BYD’s Global Chief Designer, Wolfgang Egger, the BYD SEAL embodies a new era of automotive design, rooted in the “Ocean Aesthetics” philosophy.
The latest model, inspired by the “X” concept, combines style and performance with its aerodynamic, coupe-like design, boosting both appeal and efficiency. Distinctive features such as the wave waistline, waterdrop mirrors, panoramic glass roof, and LED tail light reflect natural elegance, mirroring waves and mountains. The BYD SEAL, with its spacious interior offering 400L of boot space and an additional 50L under the bonnet, presents a bold stance at 4800mm long and 1875mm wide. The Thaumas Black interior, along with the crystal gearshift, further add a touch of luxury, making it a true embodiment of Ocean Aesthetics.
Intelligent Technology: A New Paradigm in Connectivity and Comfort
The BYD SEAL is a marvel of modern automotive technology, featuring a 15.6-inch rotating touchscreen that sits at the heart of its cabin, offering drivers an intuitive interface for navigation, entertainment, and vehicle settings. This is complemented by the BYD intelligent cockpit system, which integrates seamlessly with the BYD App, allowing for enhanced connectivity and control. With voice command functionality, drivers can effortlessly interact with the vehicle’s system, enhancing the ease of driving. The inclusion of a premium HIFI Dynaudio sound system ensures an immersive auditory experience, while the advanced PM2.5 filtration system promises a clean and healthy in-cabin atmosphere, safeguarding the health and well-being of its occupants.
Multi-Dimensional Safety: Setting New Benchmarks
Safety is paramount in the BYD SEAL, which has been accorded with a five-star safety rating from ANCAP, adhering to the stringent 2023-25 testing criteria. The combination of Blade Battery technology and CTB construction not only enhances the vehicle’s stability but also improves its safety profile. The BYD SEAL’s battery sandwich structure, optimised force transmission path, and IP67-rated battery demonstrate a commitment to building a robust and reliable EV. With its enhanced torsional rigidity and passive safety features, including nine airbags, along with active safety measures like the ADAS and a high-resolution 360 camera system, the BYD SEAL is engineered to provide peace of mind on every journey.
Superior Control for a Refined and Dynamic Drive
The BYD SEAL takes vehicle handling and comfort to new heights with its double wishbone front and multi-link rear suspension, delivering precise control and a smooth ride. The Premium and Performance AWD variant elevates the driving experience with eye-catching 19-inch alloy wheels boasting 235/45 R19 specifications. Carefully curated for both visual appeal and on-road performance, the BYD SEAL promises a superior driving experience, catering to the preferences of every discerning driver.
The iTAC intelligent torque adaptation control system ensures optimal performance in varying driving conditions, while the 50:50 front and rear axle load distribution ensures a more balanced and responsive driving experience. Its minimal turning radius of 5.7 meters makes navigating through urban spaces effortless, emphasising the BYD SEAL’s versatility as a city-friendly EV.
Performance enthusiasts will be captivated by the model’s impressive capabilities. Boasting an ultra-low wind resistance of 0.219Cd, the BYD SEAL delivers an exceptional NEDC driving range up to 650KM*, ensuring long journeys with minimal stops for recharging. Its acceleration from 0 to 100 km/h in just 3.8* seconds is a testament to its potent powertrain, while its fast-charging capability of up to 150kW ensures that drivers can quickly recharge and get back on the road.
BYD SEAL Package
The BYD SEAL is available in RWD Premium and Performance AWD variants, with prices starting from RM179,800 and RM199,800. Colour options include Arctic Blue (exclusive to the Performance variant), Cosmos Black, Atlantis Grey, and Aurora White (available for Premium). The first 800 bookings will enjoy complimentary wallbox chargers and free Gentari or ChargEV charging credits worth RM800. Terms and Conditions apply.
BYD and Sime Darby Motors are thrilled to unveil an exciting development for the much-anticipated BYD SEAL electric vehicle. Introducing two all-encompassing service packages: the Standard and Plus packages. These meticulously crafted offerings are designed to ensure peace of mind, exclusively enhanced with the addition of tire alignment, balancing, and rotation in both packages. These service plans are designed to empower owners with a hassle-free car ownership experience, safeguarding their investment while mitigating potential future price increases, thus ensuring significant cost savings over the long term. Moreover, as a testament to our unwavering commitment to customer satisfaction and peace of mind, BYD SEAL comes with an extensive warranty package. This package includes a remarkable 6-year or 150,000km vehicle warranty, an impressive 8-year or 160,000km battery warranty, and an equally robust 8-year or 150,000km drive unit warranty. With these industry-leading warranties, BYD reaffirms its dedication to providing unparalleled after-sales support, ensuring that every BYD owner enjoys the utmost confidence and satisfaction in their ownership experience.
Redefining Customer Service Excellence
BYD remains committed to providing exceptional customer experiences by offering top-notch service through its extensive network of advanced showrooms and service centers across Malaysia. With strategically located facilities in the Klang Valley, northern regions, southern Johor Bahru and East Malaysia, BYD ensures unparalleled accessibility and convenience for its customers. With eighteen showrooms to date and dealers nationwide are growing, BYD continues to expand its presence to maintain its high level of service.
Further enhancing this commitment, BYD’s digital initiatives, such as the BYD mobile app, provide easy access to service center locations and diagnostics, demonstrating its dedication to exceptional customer service. With its comprehensive network, industry-leading service packages, and innovative digital solutions, BYD continues to prioritise customer satisfaction at every touchpoint.
Media friends and customers are invited to share their excitement by tagging BYD social media accounts @bydcarsmalaysia with a hashtag #SealTheSpeed! Those interested in getting a closer look at the BYD SEAL can visit nearest BYD Showroom and The Exchange, TRX from February 23 to 25, 2024, and have the opportunity to experience a test drive firsthand. Visitors can also enjoy exclusive promotions from Trapo, ZUS Coffee, KINETA, 3M, and Kitsune while immersing themselves in the real-life experience of an electric vehicle.
For more information, visit http://byd.simedarbymotors.my/ or follow www.facebook.com/BYDCarsMalaysia or www.instagram.com/bydcarsmalaysia/. For enquiries, contact the Customer Care number at 1300-38-1888.
