Prepare your taste buds for an explosion of savoury goodness as Julie’s unveils its latest range of sandwich biscuits: the Sweet Chilli Cheese, and Sour Cream & Onion flavours. This launch marks the brand’s further expansion into savoury sandwich biscuits, a largely untapped market. To celebrate this exciting launch, Julie’s hosted an exclusive roadshow with fun-filled experiences from 7 to 10 March at Sunway Pyramid’s Blue Concourse.
“In today’s rapidly evolving culinary landscape, Malaysian consumers crave novelty and exotic experiences, and we are thrilled to present our latest savoury sandwich biscuit, introducing a fresh new experience for our palates. Julie’s pair of new entrants, Sweet Chilli Cheese Sandwich biscuit and Sour Cream & Onion Sandwich biscuit will not only impress in its mouthwatering savoury taste but also its innovative fusion of flavours. In a market saturated with sweet sandwich biscuits, we have pushed boundaries, introducing bold and exotic combinations that challenge the status quo. At Julie’s, we are committed to continually pushing the envelope of biscuit innovation, ensuring that our consumers always have access to the most exciting and delicious offerings,” says Tzy Horng Sai, Director of Julie’s Biscuits.
Each sandwich biscuit is not only made from quality ingredients but is also packed with nutritional benefits. Both variants are a good source of protein, are low in cholesterol and trans-fatty acids, and are made with non-GMO ingredients. The Sour Cream & Onion Sandwich features an aromatic onion flavour complemented by tangy sour cream. The Sweet Chilli Cheese Sandwich offers a subtle kick of sweet chilli paired with creamy cheese cream, making it a unique option for those who are more adventurous. These
new sandwich biscuits are designed to be portable with Julie’s to-go packaging that consists of ten packs of four biscuit pieces.
Start your blissful journey today by purchasing Julie’s Sweet Chilli Cheese Sandwich, and Sour Cream & Onion Sandwich online from Julie’s Shopee and Lazada flagship store. For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow them on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
