Magnum, the pioneer of decadent ice cream pleasure, is celebrating its first-ever collaboration with Kuala Lumpur Fashion Week (KLFW), by bringing together the worlds of indulgence and high fashion together, featuring designs by homegrown brands SHALS and Tact, inspired by the decadent flavours of Magnum ice creams. 

Magnum’s stylish debut on the runway was a celebration of creativity, elegance, and the pursuit of true pleasure. The collaboration with designers SHALS and Tact highlighted the seamless fusion of fashion and indulgence, capturing the essence of Magnum’s decadent ice creams.

“At Magnum, we have always been about delivering sensational and boundary breaking true to pleasure experiences. We are thrilled to bring forth this divine first ever collaboration with KLFW to Malaysia’s Pleasure Seekers. A concoction of Magnum meeting fashion, where indulgence meets style in the most decadent way possible,” says Leow Chi Shen, Brand Manager of Magnum Ice Cream, Malaysia.

“For us, this collaboration has been a journey of passion and innovation,” shared founder of  SHALS, Shalma Ainaa whom is celebrated for her sleek and stylish comfort designs. “Infusing Magnum’s decadent flavours into fashion has been a thrilling experience, pushing us to explore new dimensions where style meets indulgence.”

Ridduan Ttfga Ismail, founder of Tact and known for his minimalist approach echoed the sentiment stating, “Magnum’s dedication to pleasure aligns perfectly with our design philosophy. It’s been an honour to translate the essence of the brand’s adventurous spirit into fashion.”

“This partnership epitomizes creativity and luxury, I am proud to present this celebratory innovation in both fashion and indulgence. We at KLFW have always celebrated creativity and artistry. Now, we are excited to express a unique sensory experience that resonates with our audience, merging the worlds of fashion and indulgence together,” says Andrew Tan, Founder of Kuala Lumpur Fashion Week.

The collaboration with KLFW marked a significant milestone for Magnum as it not only underscored the brand’s commitment to premium and quality, but it also showcased the brand’s dedication to continue inspiring creativity and pleasure in every experience. It’s an indulgence that remains “True to Pleasure.”

Adding to the excitement of the event, Magnum showcased a preview of its upcoming flavour  – the Magnum Mango Yoghurt Parfait, which will be coming to Malaysia very soon. This refreshing new treat combines the creamy richness of yoghurt with the tropical sweetness of mango, delivering a delightful and indulgent experience.