In a significant move to advance public health, Durex Malaysia and the Malaysian AIDS Foundation (MAF) have launched the Positive Living Program. This dual initiative aims to provide comprehensive psychosocial support for newly diagnosed People Living with HIV (PLHIV) and promote sexual health awareness among young Malaysians.
This pioneering partnership firmly positions Durex Malaysia as a key player in the Malaysian HIV/AIDS corporate social responsibility (CSR) landscape and a crucial ally of MAF in the fight to end AIDS. Associate Professor Dr. Raja Iskandar Shah bin Raja Azwa, President of MAC and Trustee of the Malaysian AIDS Foundation, expressed his gratitude towards Durex Malaysia and highlighted the critical need for support systems for newly diagnosed PLHIV.
“We are immensely grateful for Durex’s support in this critical area. Newly diagnosed PLHIV face significant psychological, social, medical, and economic challenges. The initial shock of diagnosis often leads to anxiety, depression, and concerns about stigma and discrimination. These individuals may struggle with self-esteem and fear of ostracism by family, friends, and the broader community, while workplace discrimination and healthcare stigma further complicate their situation,” said Dr. Raja
Iskandar Shah.
Dr. Raja Iskandar Shah also acknowledged the grant’s implementing partner. “We deeply appreciate the outstanding work done by our steadfast partner, the PT Foundation, in leading a comprehensive approach that integrates psychological, medical, social, and economic support under the Positive Living program. This initiative, supported by a multi-year grant from Durex Malaysia, allows us to significantly enhance the quality of life for newly diagnosed individuals, aiding them in effectively managing their condition.”
PT Foundation is the custodian of the Positive Living community empowerment programme. The programme has made a positive difference in the lives of PLHIV for more than a decade. The partnership also encompasses a joint commitment by MAF and Durex to empower Malaysians with the knowledge and resources needed to make informed choices about their sexual health and HIV prevention.
The vulnerability of young people to unsafe sex practices and inadequate protection is a significant concern, as highlighted in the recent Durex Global Sex Survey (GSS). The survey underscores a troubling knowledge gap and stresses the urgent need for open communication around sexual health to address the risks of HIV and STIs.
The survey, which covered 36 countries and surveyed 29,500 respondents aged 18 and above, including Malaysia, highlights a concerning reality: a disconnect between sexual activity and responsible sexual practices. Shockingly, the survey revealed that only 24% of Malaysians have purchased condoms in the past year, despite 70% being sexually active. Furthermore, trust in partners’ sexual health and a desire for intimacy often take precedence over essential protection.
“With 7 in 10 people being sexually active, it is crucial to address the realities of sexual behavior,” said Jerome Goh, Head of Marketing, OTC & Intimate Well-being, Malaysia & Singapore, Reckitt. “Condoms are not just contraceptives; they are lifesavers. They are the first line of defense against a host of sexually transmitted infections, including HIV. Yet, misconceptions and misinformation continue to hinder their widespread use.”
Among other alarming statistics were:
- Over half of Malaysians surveyed in the Durex GSS 2024 did not consider wearing a condom the first time they engaged in intercourse (51.77%).
- 31.62% of Malaysians surveyed firmly believe that they cannot contract an STI if they are not engaging in penetrative sex, while 33.88% are uncertain.
- Only 20.36% of Malaysians are aware that women can get pregnant even when they are on their period.
- Just over 1 in 10 were asked to use condoms by their partners during their first sexual experience, with withdrawal and period tracking being the most prevalent forms of pregnancy prevention.
- As many as 2 in 5 have had sex without protection against unplanned pregnancy, with a third having sex without protection against STIs.
In addressing this issue, MAF emphasises that safeguarding sexual health is crucial for the well-being of individuals and communities. Comprehensive sexual health education, access to preventive measures, and the elimination of stigma are key components in reducing the spread of HIV and other sexually transmitted infections (STIs).
“The fight against HIV has come a long way. Thanks to advancements in prevention methods like consistent condom use, Pre-Exposure Prophylaxis (PrEP), advancements in Antiretroviral Therapy (ART), and accessible HIV testing, we’re seeing a decrease in HIV transmission rates. However, the fight is far from over. By staying informed about safe sex practices and getting tested regularly, we can all play
a vital role in protecting ourselves and our partners. Let’s continue this positive momentum – together, we can create a future free from HIV stigma and ensure everyone has the knowledge and tools for a healthy sex life.”
The Positive Living campaign emphasises that sexual health is a personal responsibility but not a burden to carry alone. Through this joint initiative, Durex Malaysia and MAF will collaborate to develop educational resources that debunk myths surrounding condoms and safe sex practices. Pornography often omits condom use, potentially leading to unrealistic expectations and a disregard for protection.
The campaign will advocate for accurate and reliable information from trusted sources. The partnership also aims to destigmatise condom use, positioning it as a symbol of responsible sexual behavior. Additionally, it seeks to reduce discrimination, which remains a significant barrier to effective HIV prevention and treatment. By supporting those living with HIV, Durex and MAF strive to create an inclusive society where everyone has access to the necessary care and support.
“We must create a culture where individuals feel comfortable seeking accurate information about sexual health. A culture where they know that pleasure and protection can coexist and where they understand that their choices have consequences, not just for themselves but for their partners and communities,”
concluded Goh.
Together, Durex Malaysia and MAF are committed to creating a Malaysia where sexual health is not a taboo but a conversation that empowers individuals and strengthens communities.
