Plaza Low Yat, Malaysia’s premier destination for technology retail, held their 25th Anniversary Tech Fiesta, a grand celebration on 24th and 25th August 2024. This significant milestone not only commemorates 25 years of serving tech enthusiasts but also highlights the mall’s enduring role in Malaysia’s technological evolution and its resilience in an ever-changing retail landscape.
Since its inception in 1999, Plaza Low Yat has stood at the forefront of Malaysia’s technology retail scene, earning the title of “Malaysia’s Largest IT Lifestyle Centre” in 2009. As Malaysia embraced the digital revolution, Plaza Low Yat was the first destination for consumers seeking the latest in computing, gaming, and digital photography.
During the early 2000s, Plaza Low Yat was pivotal in introducing major global brands such as Dell, Acer, and HP to the Malaysian market, with concept stores that allowed consumers to experience cutting-edge technology firsthand. The mall also became a central venue for significant tech events, including the launch of Sony’s PlayStation consoles and the first digital cameras by Canon and Nikon, marking significant milestones in Malaysia’s digital photography and gaming culture.
Adapting to the Rise of E-commerce
As consumer habits shifted towards online shopping and e-commerce began to rise rapidly in Malaysia around 2015, retailers across the country encountered new challenges. The convenience and growing popularity of online shopping platforms led to a noticeable decline in foot traffic for many brick-and-mortar retailers. Plaza Low Yat adapted by enhancing its in-store experiences, focusing on specialised tech services, and hosting events that offered unique value, such as hands-on product demonstrations and gaming tournaments. Recently, Plaza Low Yat also completed significant refurbishments, upgrading its lifts, modernising lavatories with the addition of a baby room, and improving its car park to accept payments via Touch ’n Go cards, credit cards, and debit cards – offering patrons more convenience and a modern, streamlined shopping environment. These upgrades reflect Plaza Low Yat’s commitment to evolving with the needs of today’s tech-savvy consumers while ensuring a comfortable and seamless experience for all visitors.
A Hub for Emerging Tech Brands
As the tech landscape evolved, Plaza Low Yat continued to play a crucial role. In 2013, Ninetology launched its flagship Touch Point at the mall, in conjunction with Malaysia’s Independence Day, underscoring Plaza Low Yat’s importance as a platform for emerging tech brands. More recently, in 2023, Nothing Technology opened its image store, further reinforcing Plaza Low Yat’s status as a premier tech destination in Kuala Lumpur.
“As we celebrate 25 years of being Malaysia’s tech retail epicentre, it’s inspiring to see how Plaza Low Yat has evolved alongside the ever-changing technological landscape. The 25th Anniversary Tech Fiesta is our way of giving back to the community that has supported us through the years. We’re excited to offer not only exclusive deals and innovative experiences but also a chance to win a Neta V electric vehicle, symbolising our commitment to embracing a sustainable future. This celebration is more than just an event; it’s a tribute to the vibrant tech community that has made Plaza Low Yat a cultural hub for innovation and progress,” said Douglas Crichton, Spokesperson for Plaza Low Yat.
Over the years, Plaza Low Yat has brought together tech enthusiasts through landmark events. Last year, the mall hosted the launch of the ASUS ROG ALLY, alongside its first experiential roadshow for the gaming console, reinforcing its status as a premier destination for tech innovation. Events like these, including the world’s first indoor vertical FPV drone race in 2023, have showcased the latest technology while fostering a strong sense of community among Malaysia’s tech aficionados. This continued dedication positions Plaza Low Yat as a cornerstone for innovation and a gathering place for the tech community.
Tech Fiesta 2024: A Celebration of Innovation and Community
The 25th Anniversary Tech Fiesta at Plaza Low Yat is more than just a celebration of technology; it’s a reflection of the mall’s enduring commitment to the broader community that has been part of its journey for the past 25 years. Scheduled for 24th and 25th August 2024, this event aims to engage tech enthusiasts, families, and the broader community.
Interactive Activities and Exclusive Promotions
At the heart of Tech Fiesta are a series of interactive activities that highlight the latest trends in technology and retail experiences. Visitors can enjoy games like the Giant Basketball Hoop and Racing Game at the concourse, designed to entertain while also providing educational insights into how technology integrates into everyday life. These activities are crafted to appeal to a diverse audience, from casual shoppers to tech aficionados, emphasising the role of technology in bringing people together.
Beyond entertainment, Tech Fiesta will offer a comprehensive shopping experience with exclusive promotions from tenants of Plaza Low Yat. Shoppers can expect huge discounts from prominent retailers like Brightstar Computer, Viewnet, and TMT by Thundermatch, PC Image, YL Camera, among others. These promotions, including special “Rush Hour” deals, are part of the mall’s effort to give back to loyal customers by making products more accessible to all, providing valuable opportunities for more consumers to enjoy and benefit from the latest tech innovations.
Family-Friendly Activities and Neta V EV Grand Prize The event also includes a variety of family-friendly activities, such as a free 360-degree camera booth and a Colouring & Sand Art Section for children. These activities are part of a broader effort to create an inclusive environment where technology can be explored and enjoyed by all members of the community.
Highlighting the Tech Fiesta is a special lucky draw where one lucky attendee will drive away with a Neta V electric vehicle. The Neta V, an innovative and eco-friendly compact SUV, represents the future of transportation, offering advanced electric vehicle technology at an accessible price point. Known for its efficiency, modern design, and cutting-edge features, the Neta V aligns with Plaza Low Yat’s commitment to showcasing forward-looking technologies. This grand prize underscores Plaza Low Yat’s focus on sustainable innovation, reflecting the broader shift towards green technology in Malaysia and around the world.
Tech Fiesta is more than just a retail event; it is a celebration of Plaza Low Yat’s 25-year journey and its impact on Malaysia’s technological landscape. It brings together various stakeholders, from tech brands to the local community, in a shared vision of innovation and progress.
