Yukazan proudly announced Mark Tuan, as its first-ever global brand presenter and to kick off its strategic expansion the brand introduces with Mark Tuan x Yukazan Exclusive Box Sets, in further enhancing its brand relevance on the global stage. Both dedicated to their commitment to self-care as the foundation of holistic well-being and lasting happiness, Yukazan and Mark will work together through a series of events and campaigns to inspire people to live more purposeful lives through daily self-care routines.
“Bringing Mark on board as our first global brand presenter aligns perfectly with our brand philosophy, “Your Everyday Self-Care”. Since entering the beauty, health, and personal care space, Yukazan has focused on innovating products that fit seamlessly into people’s busy lives, inspiring them to inculcate daily self-care routines they deserve,” said Lee Joyce, Group Managing Director of MKA Joycare.
Lee continued, “Mark’s role as our global brand presenter signals our intent to connect more deeply with consumers and elevate Yukazan’s presence globally. We believe that with Mark onboard, we can deliver the crucial message that everyone, no matter who they are, deserves love and care. Mark’s authenticity and influence will be key in amplifying this message for Yukazan.”
Mark’s appointment was celebrated at an exclusive media event at Colony Coworking Space, KL Eco City. Media representatives and content creators attended the event to commemorate the significant milestone. After a welcome speech by Lee Joyce officially announcing Mark’s appointment, guests were treated to a surprise video greeting from Mark himself, who hinted at his upcoming visit to Malaysia. During the event, guests explored Yukazan’s range of self-care products through interactive pop-up stations, while canapes and drinks were served as attendees mingled and enjoyed the event’s activities.
Following the collaboration, the Mark Tuan x Yukazan Exclusive Box Sets will be available for purchase exclusively on Yukazan’s e-commerce platforms, Yukazan official website, Yukazan official store in Shopee & Lazada as well as TikTok Shop on 2nd October 2024, 10am. Available in two curated sets and priced at RM229 and RM339 respectively, these limited-edition box sets feature a curated selection of Yukazan’s best-selling products including skincare and personal care alongside exclusive Mark’s collectible merchandise.
With purchase of the exclusive box set, fans stand a chance to be the lucky winners to attend the Meet & Greet Mark Tuan with Yukazan event that is scheduled on 24th November 2024.
