Another brand making its appearance this month at Sephora is First Aid Beauty, aren’t we spoilt for choice here when it comes to beauty brands? It’s always good to have options and I am a firm believer that one can never have too many beauty products!

In 2009, Lilli Gordon, Founder and CEO of First Aid Beauty, created a unique skincare line that offers skincare essentials as well as intense therapy and emergency care for some serious skin problems. Lilli’s experience spans several consumer businesses and she was formerly a partner in Fresh. During that time, she helped negotiate the sale of a majority interest of Fresh to LVMH Moet Hennessy Louis Vuitton. As a member of the senior management team and Board of Directors, she was responsible for long-term strategic planning, all corporate finance functions and capital formation and development.

Lilli wanted to create a truly unique line of skincare that truly caters to the needs of everyone whho previously found themselves darting from drugstore to drugstore looking for the perfect remedy. The goal of First Aid Beauty is to create healthy, beautiful skin for all ages.

Ms. Lilli Gordon with the famous Ultra Repair Cream

FAB products are free of harsh chemicals and known allergens, including parabens, phthalates, alcohol, fragrances and artificial dyes and are infused with the brand’s FAB Antioxidant Booster – a powerful botanical antioxidant cocktail that combats free radicals. Select products also boast FDA-approved over-the-counter formulations that target specific skin issues such as eczema and acne.