Continuing the spirit of GO FORTH, the Levi’s® brand kick-started the second phase of the campaign entitled ‘Go Forth – This Is A Pair Of Levi’s®’ with a fashion showcase featuring key trends from its Fall/Winter 2012 Collection. ‘Go Forth – This Is A Pair Of Levi®’s’ is inspired by the ritual of ‘getting dressed’.
The ritual of dressing for the task ahead is as old as humanity, and it is something that Levi’s® has always intuitively understood. Levi’s® jeans found their original market among hardworking miners and pioneers who were carving a new nation. Today, Levi’s® products are still the first choice of modern pioneers : the artists, musicians, entrepreneurs and activists who are all working to realize their own, unique vision of the future. What they choose to wear everyday is a display of how they want to carry themselves and their ambitions forward.
The Levi’s® Fall/Winter 2012 Collection is based on a more refined and tailored look, for both men and women. The designs were inspired by the idea of craftsmanship, honesty and authenticity – honoring tradition while defying convention, redefining the norm and re-crafting and re-creating iconic Levi’s® styles.
Steeped in the authenticity and craftsmanship that the brand is known for, the collection is built around classic and refined styles with sharp clean aesthetics, which have been tailored to perfection.
LEVI’S® TAPER 511, 520, 508 & 562 FOR MEN
The key trend for men this season is the tapered look, for a great flattering fit that sits just below the waist, slouchy on the top with a slim, tailored leg.
Keeping that focus on fit, the Fall 2012 Levi’s® Taper Collection comprises four taper fits this season : 511 Slim Taper, 520 Extreme Taper, 508 Regular Taper & 562 Loose Taper. The new refined look for the Levi’s® guy this fall is all about inspired details and clothes that are tailored to perfection. With these four Taper fits, the Levi’s® brand will capture a range of men looking for the fresh, effortless cool that comes with this innovative style.
The Fall/Winter 2012 Levi’s® Taper Collection includes :
511 Slim Taper
The jean offers a slim fit through the thigh and legs waist with a slight leg opening. It is available in basic black, polished gray and dark blue in addition to the clean, worn wash. Most of the 511 fits are made with cotton and spandex blend for added comfort.
520 Extreme Taper
The waist of this jean is oversized and meant to be worn low and slouchy on the hips to sit below the waist. More relaxed at the seat, the leg tapers to a super skinny opening.
508 Regular Taper
Hanging on the hip, this jean features a slim fit from waist to thigh and a tapered, skinny leg. Without being too slouchy at the top or too skinny at the leg opening, Levi’s® new 508™ Regular Taper is defined by a modern slim tapered fit.
562 Loose Taper
Featuring a looser and higher rise, this jean sports a low-hanging fit on the hips with a slightly tapered leg.
The men’s tapered jeans retail between RM189 to RM399 in all Levi’s® Stores nationwide.
NEW LEVI’S® CURVE ID BOOTCUT SKINNY, CUT WITH GRACE FOR WOMEN
Unlike other denim brands, Levi’s® Curve ID utilises a unique, customised fit system focusing on a woman’s shape and proportions, not her size. The Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body – and include :
Slight Curve – Gracefully Straight
Slight Curve is designed to define a woman’s waist while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – Elegantly Hourglass
Demi Curve is designed to flatter a woman’s waist while smoothing her shape. If jeans usually fit in the waist but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – Beautifully Curvy
Bold Curve is designed to hug the waist without gapping or pulling. If jeans fit in the hips and thighs but gap in the back, a woman should try the Bold Curve.
For women, they key trend for the season is Bootcut Skinny which the Levi’s® brand has completely reinvented. No longer your mother’s bootcut denim, this season will see the launch of this new take on a classic – a sexy, modern, skinny fit that promises to blow your mind away.
Bootcut Skinny
A timeless classic, reinterpreted with a figure hugging fit making it flattering for all body shapes. Fitted through the waist, seat, thigh, down to the knees and then it goes into a slimmed bootleg opening.
Classic Bootcut
This jean sits below the natural waist and features a silhouette that is slimming from the thigh and gradually widens at the knee down to the bootcut leg opening. Pair them with a pair of heels and rock the world.
Mini Boot Legging
For women who love low rise and a pair of super skinny jeans that literally hugs and embraces your curves, the collection features an ultra stretch denim with enough room in the leg opening for a more comfortable and polished look. A must have if you want something that feels like second skin!
Skinny Low Twist Boot
This unique bootcut features a twisted forward inseam that gives the illusion of longer legs with a low rise feature on the legs. The twisted inseam is definitely something you would want to add into your wardrobe for just that needed edge.
The collection ranges from RM229 onwards and is available nationwide at all Levi’s® Stores.
