Issey Miyake is known globally for his signature pleats- a look that went around the world in more than 80 colours. Today, the iconic line Pleats Please Issey Miyake has its own fragrance. It is a scent that pays homage to a seminal fashion creation: an infusion of emotion and olfactory ode to joy.
To capture the joyous, light-hearted character of Pleats Please, Aurélien Guichard has composed a bright and cheerful bouquet. Pleats Please contains the following notes:-
Top note of nashi, a hybrid of pear and apple with the pear note dominating.
Middle notes of fresh peony and sweet pea.
Base notes of cedar, patchouli, vanilla and white musk.
The bottle interprets the image of the pleat so the geometrical spirit of a multifaceted polyhedron seemed the obvious choice. Miyake’s many lines already included clothing derived from pleats or folds which evokes such faceted volumes.
The ridges stand out on the glass bottle in an interplay of convex and concave volumes. The multiple facets of the Pleats Please polyhedron come alive with never-ending ripples of light. There are no bright colours, just subtle highlights enlivened by the pink-tinged fragrance.
The cap takes the form of a floral calyx, a finely pleated abstraction that symbolises both a white flower and the Pleats Please fabric. The case exudes a cheerful sense of fantasy, mixing pink with orange in a jubilant fan dance of stylised petals traversed by veins that subtly evoke pleats.
In direct homage to its fashion origins, the name “Pleats Please” adopts a logotype in which the E’s are narrowed, pressed and compressed as though finely pleated.
The product range comprises a trio of eau de toilette in three formats: 30, 50 and 100 ml.
The EDTs are supplemented by two derivatives infused with the notes of Pleats Please: a creamy, body lotion and a deodorant spray.
Product Range:
EDT 30ml RM155
EDT 50ml RM255
EDT 100ml RM350
Body Lotion 150ml RM160
Deodorant Spray 100ml RM130
Products will be available at major departmental stores and Sephora in September 2012.
