This autumn, Gucci’s Creative Director Frida Giannini has conceived a new fragrance legend in the impeccably sophisticated guise of Gucci Made to Measure for the man who demands the very best.
The Gucci Made to Measure fragrance represents an intensely masculine partner for the iconic female perfume Gucci Premiere. As the Gucci Premiere heroine is enveloped in her couture gown and fragrance, so is her companion in his Made to Measure suit and scent. He is a connoisseur, whose every move speaks of his desire to make a unique statement, giving him a distinctive edge. His fragrance, tailoring and demeanour distinguish him as a man apart – a man whom others aspire to be.
THE TAILORED SCENT
Made to Measure is a spicy oriental fragrance tailored to make a lasting impression.
The fragrance is constructed like the Made to Measure suit: each accord and ingredient lending texture and structure, creating a whole that is a harmony of fabrics and detail. The aroma combines judiciously selected ingredients from around the world, echoing the sophistication of master tailoring. It is a scent that is specially crafted with the Gucci philosophy of attention to detail – a fragrance that has taken many years and hundreds of iterations to perfect.
Top notes: Calabrian Bergamot, Tunisian Orange Flower, French Lavender, Anis Seed
The first encounter with the fragrance is akin to the look and feel of a handmade suit.
Anis Seed, hand-picked, distilled Tunisian Orange Flower and the best Calabrian Bergamot. The smoothest Provencal Lavender tempers their potency, producing a caressing, soft, yet warm effect on the skin – stylish and comforting as a luxurious silk lining.
Heart notes: Sri Lankan Nutmeg, Water Lily, Juniper Berry, Plum, Cinnamon
The scent’s core is eclectic, lavishly spiced and textured – a beguiling combination fused to idiosyncratic effect.
Texture and masculine elegance is achieved with piquant and bracing notes of Juniper Berry. While the rich, tonal enigma
of Sri Lankan Nutmeg and succulent Plum replicate the plushness of cashmere.
Base notes: Cistus Labdanum, Patchouli, Leather, Amber
Just as the mark of an exquisitely crafted suit lies in its structure and silhouette, so the dry down gives the fragrance its tailored core.
The richness of Amber, along with the leathery opulence of purified Andalusian Cistus combine to express an unmistakably masculine sophistication. The scent’s signature comes in the form of the best Indonesian Patchouli: the signature ingredient of all Gucci perfumes – refined, exotic, conveying the ultimate in luxury.
One further ingredient is required: the man. For a suit is merely a beautiful silhouette until its owner wears it. It is only then –
when worn – that it becomes something more. Similarly, the perfume’s refined leather and rich spices combine with the warmth of the skin, the Made to Measure man’s character, and the style in which he wears it.
THE SOPHISTICATED DESIGN
A concoction of this distinction sets high expectations for design. These expectations are met in Frida Giannini’s exquisite flacon and packaging, configured to sit most handsomely opposite Gucci Première.
Made to Measure is presented in an haute parfumerie quality glass bottle, weighty and statuesque, meticulously selected to reflect the standard that this perfume deserves. The colour scheme is the distinguished slate and pearl grey of a bespoke suit and shirt button. Like every Made to Measure garment, the bottle bears the signature of house founder Guccio Gucci, here inscribed in jet enamel. Each flacon bears a hand-brushed – thus individually finished – solid metal cap, in an exclusive golden colour, featuring the House’s famous horsebit sitting prominently aloft it.
The box is adorned with Gucci’s Diamante pattern, which dates back to the 1930s and reflects the House’s heritage. It also boasts a muted gold and gunmetal variation of the iconic Gucci web stripe.
Gucci by Gucci Made To Measure EDT (30ml) RM198
Gucci by Gucci Made To Measure EDT (50ml) RM252
Gucci by Gucci Made To Measure EDT (90ml) RM330
Gucci by Gucci Made To Measure Aftershave Lotion (90ml) RM233
Gucci by Gucci Made To Measure All-over Shampoo (150ml) RM112
Gucci by Gucci Made To Measure Deodorant Stick (75g) RM101
Gucci’s Diamante pattern is just classic!