We are used to seeing designer collaborations with beauty brands. There have been quite a number in this year alone. However, I haven’t seen a designer collaborate with a mineral water company until now. I am referring to evian®’s collaboration with Lebanese designer, Elie Saab to create a limited edition glass bottle that is a joint celebration of both brands’ pursuit of purity in design.
The partnership between evian® and ELIE SAAB is the latest to follow six years of evian® associating itself with international fashion brands. Since 2008, evian® has collaborated with the world’s most esteemed designers including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix, Courrèges and Diane von Furstenberg.
This year, the bottle is decorated with a signature Elie Saab lace pattern, that recalls the feminine and elegant designs featured so prominently in the brand’s collections. The delicate white lace has been applied with architectural accuracy, bringing added refinement to the clean lines of the bottle’s silhouette.
The final creation symbolizes the immaculate craftsmanship, and the mutual sophistication that both ELIE SAAB and evian® are renowned for.
The ELIE SAAB for evian® bottle will be available in 750ml, and will be available for purchase at selected premium supermarkets at RM21.90 from December 2013 onwards.
The bottle is really pretty!
ELIE SAAB’s dresses are just fabulous…..it is no wonder the bottle’s design is too!