Empowered by women’s commitment to continually #changedestiny, leading prestige skincare brand SK-II opened the doors to new destinies at the SK-II #changedestiny World at Suria KLCC. This marked the next stage of the brand’s global #changedestiny movement to inspire and empower women to go beyond their limitations and take control of their own destinies.
The multi-day experience also celebrated SK-II’s own #changedestiny story, bringing visitors through the brand’s rich history of scientific breakthroughs with its signature Facial Treatment Essence and introducing SK-II’s latest anti-aging innovation, the new SK-II R.N.A. (Radical New Age) Power boutique, which features the R.N.A. Power and R.N.A. Power Essence.
The Proof of Pitera, At Any Age
Central to SK-II’s #changedestiny story and heritage is the SK-II Facial Treatment Essence, made up of 90% PiteraTM, the brand’s celebrated signature ingredient. Since its discovery 35 years ago, Pitera™ has continued to help women everywhere attain crystal clear skin with its profound effects on the visible and invisible signs of aging.
New Age of Firmness from Every Angle with SK-II R.N.A. Power
At the official launch of SK-II #changedestiny World, SK-II also unveiled the next generation anti-aging skincare line, the SK-II R.N.A. Power range. Guests were amongst the first in the country to learn about and experience the efficacy of SK-II’s latest technology breakthroughs. Graduating from stem cell science to the next generation anti-aging R.N.A. science, the new boutique promises that women of any age can take control of their destiny to achieve youthful, lengthwise x crosswise firm skin that looks and feels good from every angle.
Evolving from STEMPOWER technology to the latest innovations in anti-aging technology, the R.N.A. Power range will replace core products from the current SK-II anti-aging boutique – STEMPOWER and STEMPOWER Essence.
SK-II #CHANGEDESTINYWORLD leads guests on a journey of discovery
Through the Doors to #changedestiny
The #changedestiny World features four doors, each leading guests to a different destination of the #changedestiny journey:
- #CHANGEDESTINY VOICES: Insights from real Malaysian women on top challenges they face and their thoughts on #changedestiny
- #CHANGEDESTINY SECRET KEY: Learn about the miracle of PiteraTM, and experience proof of the miracle that has changed the skin destinies of women across the world
- #CHANGEDESTINY TIMELESS BEAUTY: Introducing a new age of firmness from every angle with the new SK-II R.N.A. Power, the brand’s latest anti-aging innovation
- #CHANGEDESTINY BEGINNINGS: Join the movement and pledge your commitment to #changedestiny
The SK-II #changedestiny World is located at the concourse of Suria KLCC. It is open to the public from 18 August to 23 August 2015, 10.00am to 10.00pm.
