2017 marks the 10th anniversary of the evian® Limited Edition bottle. For this incredible milestone, evian® is delighted to reunite with the House of Christian Lacroix once again. Exactly a decade ago, evian® and the House of Christian Lacroix brought to us the first ever Limited Edition evian® bottle, which paved the way to a saga of collaborations with the greatest of fashion designers.
To celebrate this great success, the House of Christian Lacroix pays tribute to evian®’s live young spirit by reinventing the Paseo pattern. Born to Haute Couture, the delicate embroidery design was used for the first time outside the Christian Lacroix fashion collections on the initial evian® Limited Edition bottle in 2007. It has since become an iconic design of the House.
It felt natural for both evian® and Christian Lacroix to celebrate the 10 years of this unique story with a new bottle, still with the iconic Paseo design, but revisited and dressed in two new and unique Christian Lacroix colours – pink and blue.
As Christian Lacroix celebrates 30 years of success in 2017, it is a perfect reason to celebrate and pay homage to Christian Lacroix’s Joie de Vivre and evian®’s Live Young spirit.
2017’s new colourful Paseo Limited Edition version is the pure expression of the Christian Lacroix’s creative universe – flamboyant, Parisian, and with an ever young spirit. “The evian® x Lacroix collaboration is just like a wonderful dream come true and we had the chance to collaborate twice… which makes me a very lucky designer!” Sacha Walckhoff, creative director for the House of Christian Lacroix said. “We really enjoyed working with the creative teams at evian®. evian® has always been a part of my life and both brands have so much in common that it makes it very easy to work together. In a way, it is like we never stopped sharing ideas and inspirations since 2007!” Walckhoff further enthused.
The Limited Edition evian® x Christian Lacroix bottle is available in 75cl, and will be available for purchase at selected premium supermarkets at RM21.90 from December 2016 onwards. It will also be made available at selected hotels, restaurants and retailers.
