I knew that Moonshot, the Korean beauty brand under YG Entertainment, was available at Sephora outlets but now the brand has its own stand-alone stores at Sunway Pyramid, 1 Utama and Pavilion. Some of you might be wondering why it is called “Moonshot”. Its brand identity is based on the launching of a spacecraft to the moon and inspired by revolutionary moonshot which brought a new paradigm to the world. This is a brand that seeks to provide customers with the unexpected and exhilarating brand experience.
As can be expected of a beauty brand under YG Entertainment, the brand image is young, chic, unexpected, daring, stylish and playful. Moonshot’s Korean flagship store was opened in October 2014 in Samcheong Dong.
Expect the next Moonshot outlet to be open soon at Gurney Plaza, Penang.
