Every year, MAC Cosmetics showcases its upcoming makeup trends in the Spring/Summer and Autumn/Winter Fashion Shows in the USA and Europe beginning from New York right to Milan, Paris and London. The 4 Autumn/Winter makeup trends are much anticipated and are a precursor to MAC’s makeup collections for Fall 2011 and the early part of 2012. The trends have been previously described by Haritha Shan, MAC Cosmetics’ Senior Makeup Artist and Head of the Artistic Team.
To recap and set out in more detail, MAC Cosmetics Autumn/Winter Trends are:-
(1) MOD-ERNIST
This trend is about the reworking of a Sixties aesthetic through modern eyes. It’s about beige, lashes, a little bit mod and feline, makeup that looks quite minimal but is anything but effortless. The key to achieving this look is featherweight foundations, highlighters, super-sheer powders and an abundance of gloss. This look calls for a stronger brow, zero blush and when doing lashes, keep them on the feathery side.
(2) DISCO-TECH
Dark eyes are paired with an opulent mouth with lips over-the-top outré, all pulled together with products and application that are technologically and technically perfect. A lot of Chromagraphic Pencils and Pigments are used in this trend.
(3) TOUGH-LOVE
It’s about barefaced androgyny, bare lashes, hollow cheekbones, honed skin and a nude lip with masculine brows. This minimalist approach is harder than last season’s. As Lucia Pieroni said at Missoni, “they’re kick-ass cool girls”…..
(4) AMBER-GRIS
The shades for this trend are amber to grey and every shade of rust, rose, sand, bark, ochre, lavender, burnt gold and chinchilla in between. The same subtle shades are picked out on eyes as well as on lips. It’s purposefully imperfect, a little bit smudged and feeling it with fingers, not brushes.
These are some looks which have been created for the Autumn/Winter Fashion Weeks which began as early as February this year, by world famous and senior makeup artists using MAC products:-
Designer : Marios Schwab
Makeup Artist : Val Garland
Trend : Mod-ernist
EYES
Moleskin Eye Shadow (MAC Me Over Collection) – dusted on to the lids with a 224 Tapered Blending Brush
M.A.C Gloss – dotted above the pupils
M.A.C Pro NC15/NW20 Chromagraphic Pencil – in the water line
Clear Brow Set
FACE
Face and Body Foundation
Select Moisturecover Concealer – under the eyes
Mid-tone Sepia Cream Colour Base – to very naturally contour under the cheekbones and temples
LIPS
M.A.C PRO Matte Mixing Medium
Designer : Diane Von Furstenberg
Makeup Artist : James Kaliardos
Trend : Disco-Tech
EYES
Keep Your Cool PRO Longwear Eye Shadow (Styledriven Collection) – applied as a smoky liner through the outer, upper and lower lash line, elongating eyes with a lift
NC15 Chromagraphic Pencil – applied to the waterline of lower lashes for a brightening effect
FACE
Studio Finish SPF 15 Concealer – blended where needed for a natural finish on skin
M.A.C PRO Bone Beige and Sculpt Sculpting Powders – swept under cheekbones for the perfect contour
Seaside Cream Colour Base (MAC Me Over Collection) – blended above the cheekbones for a luminous highlight
LIPS
Runaway Red Lipstick (MAC Me Over Collection) – applied over the entire lip
Cherry Lip Pencil – defines and perfects the lip
Designer : DSquared2
Makeup Artist : Val Garland
Trend : Tough-Love
EYES
Smoked Ruby Mineralize Eye Shadow (Semi Precious Collection) – applied as thick liner on the upper and lower lashlines
Golden Gaze Mineralize Eye Shadow (Semi Precious Collection) – blended out in the crease to the brow, so that it merges with the Smoked Ruby
M.A.C PRO Black Cremè Liner – around the eye
Fascinating Eye Kohl – inside waterlines
Bad, Bad, Black Opulash – all over, tons of it
Pure Show Superslick Liquid Eye Liner – in the inner corner
FACE
M.A.C PRO Sculpting Cream in Bark – all the way across the face, like a band for a suntanned, wind blown effect
Pearl and Seaside (available Autumn/Winter 2011) Cream Colour Bases – to highlight
Face and Body Foundation
No blush, no powder
LIPS
Polished Up and Sheer Plum Lipsticks – softly blended to make a “rusty” effect
Designer : Doo. Ri
Makeup Artist : Tom Pecheux
Trend : Amber-Gris
EYES
Keep Your Cool PRO Longwear Eye Shadow blended with Lady Grey Eye Shadow (Styledriven and MAC Me Over Collections) – over the eyelids with an emphasis through the inner corner, crease and under eyes for a beautifully tired effect
Fascinating Eye Kohl – applied through the waterline of the lower lashes
FACE
Studio Sculpt SPF 15 Foundation
Prep + Prime Transparent Finishing Powder – through the centre of the face for a natural matte finish
M.A.C PRO Sculpt Sculpting Powder – to contour under the cheekbones
Gesso Eye Shadow – to highlight over the cheekbones and under the eyes
LIPS
Viva Glam V Lipstick – applied softly over the entire lip
Note : All images provided by MAC Malaysia PR and information regarding the trends and looks have been derived from MAC’s Autumn/Winter Trend Book.