For 120 years, Schwarzkopf is a name synonymous with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.
The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says “So what? It’s me and I love it”. In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. The rest is all up to you. The possibilities are endless, really!
At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice.
Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit.
Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. “A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment.” said Rashid during the event.
Emma Shazleen, mother of three young boys is a big fan of the high bun. The self-professed petite lady favours the look as it is practical, yet high fashion. Not to mention, it adds some height to her 5-foot frame!
With the help of Schwarzkopf’s hair care and styling products, the ladies got to achieve the best version of their favourite hair styles.
“With hair that is well taken care of, it is so much easier to style your hair however you want. We are honoured to be able to deliver attainable products with the reliability and quality synonymous with the Schwarzkopf brand that everyone can enjoy. Our Extra Care Hydro Collagen range has Hyaluronic Acid and Collagen complex that infuses moisture deep into the hair and locks it in for longer, so that your hair can look shinier and feel softer in whatever style you chose to rock!” said Mr. Sam Wong, General Manager of Vast Diversified, exclusive distributor for Schwarzkopf Hair Care Malaysia.
Schwarzkopf Extra Care Hydro Collagen range consists of:
Schwarzkopf Extra Care Hydro Collagen Shampoo Schwarzkopf Extra Care Hydro Collagen Shampoo, offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier. (200ml at RM 18 and 400ml at RM 28).
Schwarzkopf Extra Care Hydro Collagen Conditioner Schwarzkopf Extra Care Hydro Collagen Conditioner, providing just the right balance of re-hydration for normal to dry and coarse hair. Long lasting hydration and 72-hour smoothness effect. Perfect combability for lustrous shine. (400ml at RM 29).
Schwarzkopf Extra Care Hydro Collagen Express Repair Spray Schwarzkopf Extra Care Hydro Collagen Express Repair Leave in Conditioner delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able. (150ml at RM35).
