Would you dare to be photographed at your worst moment? With PITERA™ Essence, you will. Witness the living proof of Crystal Clear Skin, even when it’s meant to be your worst moment, through SK-II’s boldest PITERA™ stress test yet.
“Late Night Portraits” is SK-II’s latest feat to showcase the power of its exclusive and iconic PITERA™ and PITERA™ Essence.
At the heart of SK-II, PITERA™ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ Essence is SK-II’s signature and most awarded best-seller globally. Containing over 90% PITERA™, it is nicknamed “Miracle Water” by millions of women from around the world for transforming skin to Crystal Clear Skin. Every 3 seconds, 1 bottle of PITERA™ Essence is sold in the world.
The “Late Night Portraits” campaign features a series of stunning photographs starring SK-II’s beloved brand ambassadors including MINA of global girl group TWICE, Japanese actress Ayaka Miyoshi, Japanese comedian Naomi Watanabe as well as SK-II’s longest-standing brand ambassador, Japanese actress Kaori Momoi, all courageously captured at their worst moment.
In this bold stress-test, celebrities had their skin prepped with nothing but PITERA™ for the shoot and were photographed bare skinned.
Unveiled at the first-ever World PITERA™ Day in Tokyo on July 13, 2022, SK-II’s “Late Night Portraits” campaign is inspired by SK-II’s latest first-in-the-world PITERA™ 24/7 Skin Fluctuation Study on the skin of young women. The breakthrough studies, conducted 24/7 for over six weeks, goes beyond SK-II’s pioneering longitudinal skin research to uncover how women’s skin condition-texture, pores, redness, dullness, hydration and barrier function fluctuates greatly within a day, even looking up to almost 10 years older due to multiple daily stressors.
The time of the day she’s at her worst? Late at night. If daily skin fluctuations are not tackled, visible skin problems in the long-term will be accelerated due to an accumulation of these daily fluctuating skin concerns.
In SK-II’s PITERA™ 24/7 Skin Fluctuation Study, SK-II discovered that after regular use of PITERA™ and a bottle of PITERA™ Essence as her skincare essential, her skin fluctuations are dramatically stabilized, and her skin transforms to Crystal Clear Skin. How is this possible?
PITERA™ by SK-II is welcomed in by skin like its own because PITERA™ has a unique composition that resembles skin’s Natural Moisturizing Factors. This allows PITERA™ to be absorbed quickly and deeply* into skin delivering all its goodness of over 50 micronutrients. PITERA™ is the essential skincare ingredient proven to stabilize skin fluctuations and provide.
