Add Convenience & Nutrition To The Festive Season Through The Power Of Ayam Brand

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Ayam Brand Sardine & Mackerel in tomato sauce 425g
Ayam Brand Sardine & Mackerel in tomato sauce 425g

The festive season will soon be here with a whirlwind of shopping, spring cleaning, decorating, cookie-making, food prepping, celebrations, and gatherings. You will need convenient and nutritious meals to fuel the gruelling physicality of the festive season.

Ayam Brand is here to help you stay nourished and energized with its versatile and high-quality sardines and mackerel products that are excellent sources of protein, perfect for the holiday season, offering convenience, nutritious and delicious meal solutions for your pre-festive and festive snacking and dining.

Add Ayam Brand to your shopping list and to your online cart now for so many reasons especially the convenience and quality, nutritional value, versatility and deliciousness and the flair these iconic products bring to festive dishes.

Convenience and Quality

For 132 years Ayam Brand’s iconic red and yellow cans of sardine and mackerel products have been providing quick, convenient, and high-quality source of protein, ideal for busy schedules and festive occasions. The pinnacle of convenience is to pull the tab, and it is ready-to-eat straight from the can! You can jazz it up with condiments as a filling for sandwiches, capati and wraps, cook it with your secret blend of herbs and spices to be served with rice, pasta or rotis.

Nutritional Excellence:

Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce are packed with protein and calcium with 7X more Omega-3 fatty acids compared to home-cooked locally caught fresh sardines[1] and mackerel! Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health[2] because our bodies cannot produce the amount of Omega-3 we need to thrive[3]. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3. Pop open a can of Ayam Brand Sardines or Mackerel for your weekly boost of deliciously nutritious fatty fish. 

Versatile and Delicious

Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce lend themselves to a diverse variety of cuisines both local and global. There’s the picnic staple of sardine sandwiches, roti sardine, mackerel pasta sauce, curry puffs and so much more. With a range of creative recipes, Ayam Brand sardines and mackerel can be incorporated into diverse dishes that cater to local tastes and dietary preferences.

Festive Flair

When you’re short of time this festive season, don’t despair. Reach for your Ayam Brand Sardines in Tomato Sauce of Mackerel in Tomato Sauce to whip up quick and stunning dishes such as Indian Mackerel curry, sardine shepherd’s pie and even mackerel pate as an appetiser. Quick, delicious, nutritious and with flair!  

Benefit from specially curated Ayam Brand recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products this festive season for convenience, quality, nutrition including protein, calcium and Omega, and delicious festive flair.

Mackerel & Pineapple Curry

This piquant curry is reminiscent of Nyonya cuisine as it uses pineapple, yet is surprisingly easy to make.  Heat 1 tablespoon vegetable oil in a pan over medium heat. Add one chopped onion and two minced garlic cloves, cooking until translucent. Stir in one pack of Ayam Brand Fish Curry Paste and one teaspoon of turmeric powder, cooking for another minute. Add one can of Ayam Brand (425g) Pineapple chunks and cook for 2 minutes. Pour in one 200ml pack of Ayam Brand Coconut Milk and bring to a simmer. Open the can of Ayam Brand Sardines in Tomato Sauce (425g) and gently add the sardines along with the sauce to the pan. Simmer for 5 minutes. Season with salt to taste and garnish with fresh cilantro. Serve with steamed rice or roti.

Sardine & Tomato Pasta Bake

Sardine & Tomato Pasta Bake

Pasta, sardines and cheese are the pillars of an amazingly tasty fusion bake that looks as impressive as it tastes.

Boil pasta according to package instructions until al dente. Drain and set aside. Heat one tablespoon olive oil in a pan over medium heat. Sauté onion and garlic until soft. Stir in 200ml of marinara sauce and one teaspoon of dried basil. Simmer for 5 minutes. Open the can of Ayam Brand Sardines in Tomato Sauce (425g), flake the sardines, and add them to the sauce. Mix well. Preheat the oven to 180°C (350°F). Combine the cooked pasta with the sardine sauce. Transfer to a baking dish and top with half a cup of grated mozzarella and a quarter cup of grated Parmesan cheese. Bake for 20 minutes, or until the top is golden and bubbly. Garnish with fresh basil before serving.

Sardine Curry Puffs

Sardine Curry Puffs

Sardine curry puffs are a mainstay of a Malaysian childhood and are so easy to prepare that will light up your festive spread. In a pan, heat one tablespoon of vegetable oil and sauté a quarter cup of finely chopped onions until translucent. Add one tablespoon of curry powder and half a teaspoon of turmeric, cooking for another minute. Stir in mashed potatoes and the full can of Ayam Brand Sardines in Tomato Sauce (425g). Mix thoroughly and cook for a few minutes until well combined. Remove from heat and stir in chopped cilantro. Cut puff pastry sheets into squares. Spoon a small amount of filling onto each square. Fold and seal the edges to form triangles. Brush with beaten egg for a golden finish. Place on a baking sheet and bake at 200°C (400°F) for 15-20 minutes, or until puffed and golden brown. Enjoy these curry puffs warm as a snack or appetizer.

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.


[1] [1] https://www.myfoodresearch.com/uploads/8/4/8/5/84855864/_38__fr-2021-050_muhammad_ezzudin_2.pdf

[2] https://www.mayoclinic.org/diseases-conditions/heart-disease/in-depth/omega-3/

[3] https://my.clevelandclinic.org/health/articles/17290-omega-3-fatty-acids

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