Euro-Atlantic Sdn Bhd, a leading importer and distributor of specialty fruits, vegetables and gourmet groceries has launched a charity initiative to aid Palestinians living in Malaysia.

This initiative, with the support of Malaysian retailers, centres on the sale of premium Medjool dates from Jericho in Palestine.

Known as the Diamond of Dates, distinguished by their large size and sweet caramel aroma, their sale is timely, with the approaching month of Ramadan. These Palestinian dates are aptly named “Al-Talia” which beautifully translates to “a dew from heaven”.

The charity initiative is in response to the financial plight of Palestinians living in this country, comprising refugees and students.

A cheque of RM50,000 was presented to Pn Nor Azreen Jamaluddin, Chairperson of SSEAYP Family Alumni Malaysia (SFAM), by Ms Ebby Loo, Managing Director of the Euro-Atlantic Group.

SFAM is a non-governmental organisation endorsed by the Embassy of the State of Palestine in Malaysia.

This ensures that the contributions are utilised effectively and responsibly to aid those in need within the Palestinian community.

Mr Raed Alzawbi, Cultural Officer for the Embassy of the State of Palestine in Malaysia was present to witness the handover.

Malaysia has long supported the cause of Palestine by extending humanitarian aid to Palestinians in Malaysia and Gaza. While the Malaysian government has recently agreed to cover the fees of Palestinian students at public universities, they as well as Palestinian refugees here, need financial aid for their living expenses.

Last August, a group of Palestinians arrived in Malaysia through a joint effort between the Egyptian and Malaysian governments to receive medical care for injuries sustained during the Gaza conflict.

According to Deputy Foreign Minister Datuk Mohamad Alamin, the government plans to set up a Malaysian Humanitarian Hub in Egypt

Euro-Atlantic’s “Aid Palestine with Dates” initiative is a modest effort towards helping needy Palestinians living here in Malaysia.