ZA Malaysia introduced the new face of the brand at the launch of their Spring/Summer 2013 Collection. Amanda is a 21 year old multi-heritage singer-songwriter, recording artiste and entrepreneur. She graduated from Upper Iowa University in Psychology and Communications. Amanda’s journey as a rising star started off in 2008 when she first performed for a Public Bank event, Show Time.
Following her debut, she was nominated for various awards in 2010 including the Best Local English Album award during the Anugerah Industri Muzik (AIM-17). Since then, Amanda’s music career has been blossoming, winning awards such as the Top 3 Selangor Young Talent Award in 2011, Best Young Talent by World Association of Festivals and Artists (WAFA), Best Original Song Award – “Selamilah Cinta” during the 20th International Music Festival Discovery at Varna, Bulgaria and rhe Best Vocal Award for New Female Artiste at Singapore during Anugerah Planet Muzik (APM) in 2011.
Amanda started off 2012 with her single “Cemburu” where she paired up with another successful singer, Malique. Another highlight of her personal achievements in 2012 was when she decided to launch her own branding label. Amanda has just finished her new English single, “Like A Boss” which is Amanda’s original work – it has been written and created by her.
In 2008, ZA appointed its first ever local celebrity of Malay ethnicity, Dayang Nurfaizah. Amanda has been posting makeup tutorials on Youtube for some time and is the ideal face of ZA as she represents the fresh and young image of ZA.