To usher the new year, Sunway Malls collectively launched their unifying theme of ‘Blooming Happiness’ this Chinese New Year. The celebration at Sunway Velocity Mall on 5 January 2023, began with a welcome speech by the CEO of Sunway Malls & Theme Parks, H.C. Chan followed by the representatives from Sunway Malls officially launching the campaign with the cutting of ribbon.
After which, it ended with a lion dance performance. There were not only twp lions but two baby lions that were part of the lion dance blessing as what the theme personifies blooming happiness, multiplying the joy of the festive with everyone. Following the lion dance performance was a group of three classical instrumental performers who serenaded the guests with classical Chinese music.
The representatives from Sunway Malls were H.C. Chan, CEO of Sunway Malls & Theme Parks, Phang Sau Lian, Senior General Manager of Sunway Velocity Mall, KS Wong, Senior General Manager of Sunway Malls, Jason Chin, General Manager of Sunway Pyramid, Chai Wen Yew, General Manager of Sunway Carnival Mall, Danny Lee, General Manager of Sunway Putra Mall, Allan Tay, Assistant General Manager of Sunway Big Box & Sunway Citrine Hub, Albert Cheok, Assistant General Manager of Sunway Giza Mall, and Loo Hoey Theen, General Manager of Sunway Malls Marketing, Business Innovation, and eMall.
“And since we will be celebrating an earlier Chinese New Year this year, it is our wishes that the good fortunes and blessings will continue to flow in abundance,” said H.C. Chan, CEO of Sunway Malls & theme Parks.
As the community celebrates the Year of Rabbit, Sunway Malls have reunited at Sunway Velocity Mall to wish everyone an abundance of happiness and prosperity aligning with the Chinese New Year theme this year.
The campaign name “Blooming Happiness” signified the importance of multiplying happiness, love and prosperity especially during the festive season. May everyone embody the qualities of the rabbit in spirit; vigilance, wittiness and deftness embracing another new year.
This year, Sunway Malls is incorporating an interactive Augmented Reality (AR) digital element to the celebration as a special online to offline experience. Shoppers can scan the unique QR code to customize a special Chinese New Year greeting to be shared with their family and loved ones through the Digital Blessing Pond. Shoppers are also welcome to try out the “Festive Hop” to immerse in a fun CNY-themed AR game with a chance of winning mysterious gifts.
Immerse in all the events and activities that all the malls have to offer this festive season with exclusive redemption merchandise like angpows, household wares, beauty tools, gold and attractive prizes to be won. Stand a chance to win a Proton X70 for an enhanced lifestyle when you shop and spend for CNY in any of the Sunway Malls.
For those who prefer to get their festive shopping done virtually, Sunway eMall is the answer – they can also enjoy exclusive vouchers and deals online when they choose to shop with Sunway.
Visit www.sunwaymalls.com/blooming-happiness/ or check out the respective Sunway Malls’ social media platforms for more information on the Blooming Happiness redemptions and activities.
